Reliance Digital has rounded out a movement ‘Technology se Rishta Jodo’( set up a relationship As technology continues to develop quick, learning ever more sophisticated and sophisticated, so numerous of us are still taking up. The tendency we’re friendly with and comfortable with ultimately get obsolete, and with them, it seems we serve as well.
As India’s largest electronics retailer, with apan-India company in over 800 metropolises, Reliance Digital understands the want for a friend to assist you navigate this ever- modifying world of technology. The brand has taken a huge vault forward by reimagining its stores not simply as points of retail, but as tech playgrounds, where people are encouraged to touch, feel, experience, and adore new technology directed by a platoon of expert tech counsels.
Speaking on the launch of the crusade, Brian Bade, Chief Executive, of Reliance Digital, said, “It’s predicated on a simple sapience, that everybody needs technology, everyone is enchanted with it, but not everyone is inescapably comfortable with it. That’s because technology is modifying all the moment and it’s simple for a lot of people to feel left before. Within this embedded artistic actuality, we trust that Reliance Digital is the catalyst that will permit a big mass of people to interconnect with technology by creating a drinking retail tech experience.
Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi, said, “This is an idea that’s special because of the verity it captures and the important part it appropriates to Reliance Digital as a retailer. It’s not just a crusade or an idea, it’s the guiding gospel and part that Reliance Digital wants to play in people’s lives.
The brand intends to live this idea through the whole consumer lifetime of the relationship, at every consumer touchpoint and experience. The attempt is to produce brand love and trust for Reliance Digital, and we explosively feel that in the transactional and offer- led nature of the retail order, this brand docket will help Reliance Digital leapfrog to leadership in both the share of heart and mind of the country.
The movement will have high resonance as we all know someone in our circle of family and friends who’s getting left before and is in need to overcome the fear and come Friends with Technology.” Kartik Smetacek, Jt. National Creative Director, L&K Saatchi & Saatchi, said, “The movement appropriates an entirely new space for an electronics retailer. substance truly pointed and meaning – is our clients’ factual connection with technology.
Allowing that fleetly varying tech leaves so multiple of us before, we ’ve deposited Reliance Digital as a supporter that helps you to lose your apprehensions. inspiring you to touch, feel and play with technology guided by our platoon of experts. It’s an emotional, heart- warming idea, captured in the line Technology se Rishta Jodo.”
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