16th April 2022: One of India’s most well-known jewelry businesses, Reliance Jewels is known for its varied collections inspired by the art and culture, traditions, and beliefs that characterize India’s rich and diverse heritage. Reliance Jewels’ jewelry creations, from Utkala inspired by Odisha to Kaasyam inspired by Banaras, continue to reflect India’s rich and diverse heritage.
To commemorate the important festival of Akshaya Tritiya, Reliance Jewels has produced an amazing line of fine jewelry called “Rannkaar.” The Rann of Kutch and its varied past inspired this collection. The lovely White Rann, as well as a kaleidoscope of brilliant colors, can be seen in Kutch.
Customers can choose from a variety of intricately designed and artistically crafted jewellery pieces inspired by the vibrant and beautiful art forms of Kutch such as Ajrakh- an age-old the technique of block printing, Rogan is a lovely painting style that uses rich natural colors. Lippan- Awe-inspiring artistry, including carved mirrors on walls and vivid Kutch embroidery. Finally, there’s Bhandhani, a popular tie-dye method that many people adore, and Ku’s gorgeous woodwork.
To celebrate and honor India’s rich cultural heritage and to make the festival of Akshaya Tritiya even more special for their customers, Reliance Jewels has launched this spectacular collection that embraces the craftsmanship of Kutch in the form of beautiful necklace sets, pendant sets, earrings, rings, and bangles crafted in Gold and Diamond. Reliance Jewels has unveiled this amazing collection, which has beautiful necklace sets, pendant sets, earrings, rings, and bangles created in Gold and Diamond and inspired by the artistry of Kutch.
Patrons can pick from majestic and sumptuous opulent choker sets to long, complicated, and exquisite necklace sets, as well as gorgeous designs of bangles and rings in 22kt gold, all of which bring the beauty of Kutch to life. The use of beautiful pearls that signify Rann, as well as the blue and red enameling work, brings out the Ajrakh and Bandhani influences. The intricate carvings of gold chokers beautifully display the complexities of Kutch woodwork. There is a vast selection to accommodate a wide range of situations and budgets. Exquisite filigree work and temple-style jewelry with Meenakari and Kundan embellishments are featured in the gold collection.
Aside from the new jewelry, customers can save up to 25% on gold and diamond jewelry purchases for a limited time. The gorgeous collection will be available exclusively in all Reliance Jewels Flagship showrooms around the country, as well as on the Reliance Jewels website.
Energy, petrochemicals, natural gas, retail, telecommunications, mass media, retail, and textiles are among Reliance’s numerous activities. Reliance Industries is one of India’s most lucrative enterprises, as well as the country’s largest publicly traded company by market capitalization and sales.
The brand launched a campaign is to encourage daughters who are chasing their dreams. For the debut of their Alora Collection, inspired by dream catchers, Reliance Jewels have developed a digital promotional campaign dubbed #DaughtersAreDreamers. The campaign honours daughters, women who have ambitions and are eager to share and explore them.
Reliance Jewels noticed a spike in old gold exchange and pre-booking jewelry, as well as anticipated price increases in the near and mid-term during the pandemic.
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