Skybags, the young brand from VIP Industries, which is known for manufacturing backpacks synonymous with design, has raised the bar once more.
The brand hopes to establish a direct connection with Gen Z through its youth-focused campaigns by aligning the young thought process with its product line.
Skybags recently collaborated with master choreographer Remo D’Souza to produce the #MyDripMySkybags challenge, the second phase of its first music video anthem.
The brand is gearing up to energize the GenZ with the #MyDripMySkybags and get the vibe right with their drip. The challenge, which will run from February 5th to February 20th, 2022, will be based on a unique concept.
#MyDripMySkybags is a simple but amusing challenge that encourages people to show off their dance technique and attitude.
Remo D’Souza, a world-renowned choreographer, will kick off the challenge on his Instagram page, urging all dance fans to tap their feet in style, demonstrating the drip on their minds.
All they have to do to complete this challenge is execute the hook step from the song My Drip My Skybags in the most creative way possible and tag the business on Facebook and Instagram with the hashtag #MyDripMySkybags.
Remo D’Souza will examine the best entries and announce the lucky winners who will have a chance to win big. The contenders must burst a signature move, get the correct step, film it, and then upload their entry, challenging three friends in the process.
One lucky winner (either solo or in a group) will be chosen from all of the entries throughout the entire platform and will get a cash prize of Rs. 1 lakh, while 20 lucky winners will receive Remo D’Souza-signed Skybags backpacks.
“When we began the #MyDripMySkybags campaign a month ago, we received an enormous response,” says Praful Gupta, Vice-President, Marketing, VIP Industries Limited.
As a result, we sought to boost the campaign’s visibility and take it to the next level. Working with Remo D’Souza, who has a sizable youth fanbase, seemed like a logical next step.
He’s a youth icon with a sizable fan base among Generation Z.So when we came up with the idea for the dancing challenge, we unanimously agreed that Remo should be a part of it.
Gen Z will move and slay their style with their unique dance routines in this challenge.We’re hoping for entries from all around the country, which will allow us to reach out to a whole new audience.”
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