Renault, the renowned French car manufacturer, has announced that, from 2021, they will be transformed and rebranded again into the Alpine F1 Team with a new name and in a new colour. The French manufacturer believes that the Alpine brand would be assigned to the chassis and would be ‘a crucial step in accelerating the brand’s growth and impact.’
Renault Sport announced the return of two-time world champion Fernando Alonso for 2021 in July. Renault F1 boss Cyril Abiteboul has been tasked with helping to elevate the Alpine brand. Esteban Ocon will partner Fernando Alonso for the Alpine name’s first season on the grid.
Renault is here for Formula1, but will race under a fresh branding and will rebrand as the Alpine F1 team in new colours in 2021 following the announcement by the French fabricator. Renault has come back to F1 by carrying out a separate another deal, and the announcement in the month of July by the return of twice world champion Fernando Alonso and he will the key driver for the year 2021. Renault had made some important changes in the large Renault category.
The company was reorganised to concentrate more on the leading brands Renault, Dacia, Alpine and New Mobility by New Group CEO Luca De Meo. The mission of Renault F1 boss Cyril Abiteboul is to help lift the alpine brand that currently manufactures A110. It is now announced that running F1 and a new colour scheme is going to be adopted, replacing the yellow and black colours of Renault with the French national colours red, white and blue.
The brand Alpine is known for motorcycles, 24-hour Le Mans competition and rally racing. In 1977, Alpine was the first Grand Prix race with a team from the competition departments of the Alpine and Gordini, but it didn’t make Renault an F1.
Alongside future chassis developed by the engine team based in Enstone, the Renault will remain its brand, while the Renault E-TECH hybrid engines developed in Viry-Chatillon will function in its entirety. Team Leader Cyril Abiteboul said it was dedicated and won in its latest colour to the podium. For the first season in the grid, Esteban Ocon will be partnering with Fernando Alonso.
