Popular edible oil brand Dhara has announced a collaboration with the popular women sportspersons in their new campaign. The campaign is named “Restart India” where the idea is to support the nation in recovering from the current situation, even though the people are facing many difficulties due to the problems caused by the pandemic.
The campaign says that its time to recover. The campaign is designed by Dhara cooking oils and carried out by Mixed Route juice and the campaign is being promoted on all digital platforms. The major female athletes of India including Deepa Malik, Manika Batra, Mary Kom, Manu Bakher, and Smriti Mandhana will be the ones appearing in the campaign.
Dhara refined vegetable oil helps to maintain both health and fitness. The oil has a high amount of MUFA (monounsaturated fatty acids) and has an average amount of PUFA(polyunsaturated fatty acids), it also differs from other oils as it has more amount of Omega3 present in it. The oil is claimed to be rich in vitamins A, D, and E, and the brand assures that this oil is rich in vitamins and it helps to lead a healthier lifestyle.
The campaign will be lasting for eight weeks and consists of five videos and it showcases the difficulties faced by the five popular athletes, wherein the campaign wants the nation to make a recovery, where people get back as to how they were before the pandemic, it suggests people make a change in their daily life by getting more involved.
The business head of Dhara, Mother Dairy Fruit and Vegetable, Dinesh Agrawal stated that the campaign wants to spread the message that people should discover new opportunities, identify their dreams, and realize their potential. From 2018 onwards the company has been talking about “Zara Sa Badlaav” and this new campaign is related to this concept.
The campaign “Restart India” is used as a similar word to relate to the nation’s ability to recover and advise that the residents should start recovering from the current situation and get back to the old life. The brand is happy that the major athletes have agreed to join this campaign and to promote the concept in an encouraging manner.
The creative head of Mixed Route Juice, Amrita Sharma states that the brand wanted to promote the oil as a symbol of a healthy lifestyle. As the nation is currently undergoing a difficult situation, this campaign comes with a new concept by collaborating with the major athletes for supporting this concept.
The campaign also includes other awareness programs like live doctor sessions, recipes prepared using the oil. The brand has brought many doctors specialized in different areas, where customers can interact and get advice from them.
