As the world clinches the post-pandemic environment, corporate are enduring a hasty business makeover. To survive and prosper in this new normal, Companies are redesigning their marketing, sales, HR, and customer support tactics. Now, technology-obsessed innovation has become more necessary and important for developing as well as executing new ways to overpass the gap in these unprecedented times.
One of The biggest problems that enterprises face is engaging with customers and even employees, through online digital platforms without losing the personal touch, defending the business from disruption, marketing and selling online, and onboarding and training employees distantly. Enterprises are trying to promptly deploy AI solutions across the business processes.
During the last march when India was locked down to limit the spread of COVID-19, within 96 hours supermarket operator Spencer’s Retail launched an AI-powered WhatsApp-based, chat service for customer engagement. It assisted customers to lay orders and pre-book delivery timing. Their chief executive Devendra Chawla said that it eased the load on their e-commerce application along with adding one more channel for the ‘out-of-store’ business structure. This is not just the case of Spencer’s Retail, Meena Bazaar an Ethnic-wear retailer deployed WhatsApp chatbots to alert customers about the movement of their online ordered products and their delivery time.
Currently, Retailers use chatbots to connect with clients, like giving details of the products they look for online, attending inquiries and following up on the customers’ regarding the purchase, sending links of similar products they might be fond of. It is interesting that this service is now on hand by retailers, from traditional Chennai-based jeweler Saravana Stores and Leo Coffee chain to international sportswear giant like Puma. Mr. Nitin Chhabra, CEO of Ace Turtle an e-commerce enabler company said that It is easily spread as our number; the one appliance for e-commerce in India is the mobile phone. And, with the rise of these messaging platforms, it was only natural to interconnect.
Chhabra’s clients like Puma and a luggage brand Samsonite, recently added chatbots to their apps to enhance customer engagement. Hw also added that Ace Turtle plans to extend their chatbots to the Facebook and Google Messenger platforms in the near future.
another technology. Yellow Messenger, is a Bengaluru-based technology firm that helps companies with AI-powered chatbots, to offer software to handle more than a hundred retail clients. Many chatbots are now successively on WhatsApp that has 400 million subscribers in India. WhatsApp is also one of its kind and is the best mobile application for first-time Internet users.
