Shobitam, a globally leading direct-to-consumer (D2C) ethnic fashion and jewellery brand, announces its expansion to bridal lehengas with the launch of ‘Vivah’ by Shobitam. The collection features a comprehensive wedding edit that comprises bridal lehengas, bridesmaid outfits, stunning gowns, and elegant family attire. Staying true to Shobitam’s design philosophy, this collection is an exquisite blend of contemporary designs and heritage Indian craftsmanship. With unparalleled customization and hassle-free shipping, the ‘Vivah’ By Shobitam experience offers a seamless shopping experience for Indian brides all over the globe.
From Bollywood wedding-inspired designs to traditional red palettes and modern pastels, this collection encompasses everything from trendy to classic styles. From glamorous Indo-western gowns and stylish monochromes to dramatic silhouettes and statement motifs, the collection celebrates heritage Indian embroidery and time-honored artistry. Each handcrafted lehenga is a testament to meticulous labor and exceptional skill, featuring breathtaking embellishments such as Dabka embroidery, Meenakari handwork, Zardosi, sequins, and cutdana work. These elements bring in romance, nostalgia, and contemporary flair, creating timeless and on-trend pieces.
Modern-day weddings are multicultural and include an array of wedding and pre-wedding celebrations that are both grand and intimate. From elegant cocktail dinners, traditional ceremonies and extravagant evenings, vibrant sangeet celebrations, and joyous Mehndi ceremonies each event comes with a dress code and colour code. Vivah by Shobitam’s extensive range offers versatile options for every occasion. From lightweight breathable fabrics to heavy-duty pieces, this size-inclusive range provides exquisite colour-coordinated attire for bridesmaids and family members alike thus making Shobitam a complete bridal shopping destination.
Shobitam envisions that every bride irrespective of her geographical location or schedule should have access to her dream lehenga that exudes luxury and craftsmanship. The ‘Vivah’ by Shobitam bridal experience prioritizes customization, convenience, and a wide selection. Shobitam’s dedication to complete customization transforms a modern bride’s vision into reality. From additional dupattas and alterations in blouse patterns to extra detailing and embellishments, the brand fulfills each request with meticulous precision enhancing the overall bridal experience. The experience is further enhanced with 1:1 video consultations, where brides can discuss their specific requirements and preferences from the comfort of their own space. With a laser focus on craftsmanship, selection, and transformative customer experience, Shobitam aspires to make every bride feel cherished and celebrated on her special day.
