Mumbai, 24th December 2024: Riccaro Corduso, the newly launched uber luxury fashion brand, proudly unveils “Rise Above”, a bold and evocative campaign, shot in the breathtaking landscapes of Ladakh. Featuring a stellar cast of four international models the brand film, supported by a power-packed still shoot and e-comm stills encapsulates the brand’s ethos of resilience, innovation, and timeless elegance, the massive Digital campaign has been launched across Riccaro Corduso’s social media platforms, including YouTube, Facebook, and Instagram.
The Company has planned a comprehensive digital campaign spanning the next six months, backed by a multi-crore investment since its inception. The campaign reflects the brand’s ethos of resilience, craftsmanship, and timeless elegance. The digital campaign spans platforms such as YouTube, Instagram, and Facebook, supported by a visually stunning brand film, e-commerce stills, and a comprehensive influencer initiative.
Shot over 12 days by the acclaimed Director-DOP duo Jomin Verghese and Winston Jose under the banner – EBC Originals, the campaign tells a story of strength, unity, and elegance, blending Riccaro Corduso’s commitment to inclusivity with its vision of redefining luxury. The still shoot captures the essence of the brand being silently powerful.
The campaign also features a full-fledged influencer program involving nationally and internationally recognized artists who champion avant-garde haute couture and luxury lifestyles. This approach strengthens the brand’s presence across global markets, reflecting its ambition to position itself as a leader in the ultra-premium fashion space.
The “Rise Above” campaign is more than just a comprehensive digital campaign, it encapsulates The Riccaro Corduso ethos and the founder’s vision of taking an exotic fabric like Cashmere, to the world. It embodies the indomitable human spirit, the drive to push boundaries, and the pursuit of excellence. The film narrative showcases strength, grace, and unity, blending Riccaro Corduso’s values of bringing exotic fabrics to life, weaving in authenticity and craftsmanship with contemporary sensibilities.
Adnan Sayed, Visionary Founder of Riccaro Corduso, stated, “‘Rise Above’ is not just a campaign—it’s a philosophy that captures the essence of timeless elegance and the indomitable human spirit. Through this initiative, we bring our vision of luxury with authenticity and purpose to the global stage. We have ambitious plans for “Rise Above” and are committed to maximizing its reach through a comprehensive promotional campaign that ensures its impact resonates with audiences worldwide.”
Faizan Goud, Strategic Founder, added, “This campaign represents India’s potential to set global benchmarks in luxury fashion. By showcasing our craftsmanship and design sensibilities, we aim to make Riccaro Corduso synonymous with understated elegance and innovation worldwide. As part of
this vision, we plan to expand Riccaro Corduso’s presence beyond India and introduce our clothing line to international markets. This global expansion will be supported by an extensive promotional strategy, targeting both domestic and international markets to ensure that our campaign resonates globally.”
The campaign was conceptualized and written by Arindam Roy, a seasoned Creative Director with over 15 years’ experience in advertising and media industry. Reflecting on the project, Arindam shared, “This campaign is deeply personal. ‘Rise Above’ is an attempt to create a silent movement, it represents the fusion of my experience, creativity, and a moment of introspection – in not letting materialistic things control you or your ego. So, I decided to let go of things that have been controlling me. And boy, that felt so liberating. Here’s a thought I want to leave you with – attempt to RISE ABOVE your own story. It is quiet powerful!”
Adnan, Faizan, and Arindam have spent over six months meticulously planning this campaign, paralleling the launch of their first Autumn Winter/24 collection. Their dedication reflects in the film’s grandeur and storytelling. The campaign introduces Riccaro Corduso’s philosophy, calling its customers to invest not just in clothing, but in a lifestyle of understated elegance and timeless value.
The campaign coincides with the launch of Riccaro Corduso’s inaugural Autumn Winter/24 collection, featuring luxury menswear such as T-shirts, shirts, and jackets. Available via the brand’s e-store, plans are underway to introduce exclusive experiential stores, further enhancing the customer journey.
Riccaro Corduso is inviting connoisseurs to “INVEST IN RICCARO CORDUSO”. The collection is a rare asset, to be cherished now and forever. And when the need comes, one can pass it on to their most valuable kin. Because even he knows, Riccaro Corduso is something whose value will never depreciate, but will only RISE ABOVE with time.
Experience “Rise Above” at: https://www.youtube.com/@RiccaroCorduso
Instagram: https://www.instagram.com/riccarocorduso/%20
