They say “Good taste of food is the way to the heart”, but who takes care of the heart? A good cooking oil adds life to the most common foods, but also plays a pivotal role for your heart. Cooking oil has a major role to play affecting your cholesterol levels alter your metabolic rate and that’s what makes it all the more important to pick the right one from the wide variety available in the market.
Rice Bran oil (RBO) is a unique vegetable oil, rich in antioxidants produced from the bran of rice, during the polishing process of the rice. Studies around the globe have confirmed the cholesterol lowering properties of this oil due to the presence of unique nutraceuticals – oryzanol, tocopherol, tocotrienols and squalene in it.
Origin of Rice Bran oil
Rice bran is a golden reddish cuticle obtained after removal of the husk and a by-product obtained during rice milling operation during polishing of the rice. Rice bran oil is the oil extracted from this bran. A medically significant component of the oil is the antioxidant γ-oryzanol which was shown as an active constituent improving blood cholesterol by reducing total plasma cholesterol and triglycerides, by increasing the proportion of good cholesterol (HDL).
Physically Refined Rice Bran Oil is generally golden yellow in colour. It is refined through a steam distillation process which preserves all the essential nutrients. Freedom Rice Bran Oil has 10000+ ppm Oryzanol which reduces Bad Cholesterol (LDL); and maintains Good Cholesterol (HDL) to make you and your loved ones feel good and stay Heart Healthy.
Health Benefits of Rice Bran Oil:
Reduces Cholesterol Levels (Cholesterol Control): The World Health Organization and the American Heart Association have both stated that rice bran oil has the best possible composition of monounsaturated, polyunsaturated, and saturated fats compared to all other vegetable oils. Balanced fatty acids help our body to maintain a healthy LDL/HDL ratio by reducing bonding of “bad” forms of cholesterol (LDL), a requirement for better functioning of Heart. This can help reduce conditions like atherosclerosis and the subsequent afflictions like heart attacks and strokes.
According to Dr. J Shiv Kumar, Senior Consultant Cardiologist, Apollo Hospitals, Hyderabad, “Heart attack is an epidemic in our country with over 3 Crore people suffering from a heart disease and more than 3 Lakh new cases of Heart Attack reported every year. The main reason for this is the Deposition of Fat in the coronary artery. The main culprits are the diet and habits of the people. The diet, mostly the oil consumed should have low saturated fats and high PUFA & MUFA content as it helps in staying heart healthy. Rice Bran Oil fits the bill and therefore must be used for good heart health.”
Moreover “The active constituents in the Rice Bran oil (Gamma oryzanol and Vitamin E) improve blood cholesterol by reducing total plasma cholesterol and triglycerides, and increase the proportion of HDL (good) cholesterol. Moreover, Food cooked in Rice Bran Oil absorbs up to 20% less oil, resulting in reduced calories, lighter tasting and enhanced flavour and palatability as it sticks less to the food and the tongue. Thus, less absorption of fat helps in reducing weight. In addition, Oryzanol helps fight ‘metabolic syndrome’, a leading cause of obesity, hypertension, diabetes and heart disease”, said Dr. Shalini P Reddy, MD, FRCA Columbus Ohio, USA.
So, according to experts, if people maintain a healthy lifestyle, eat right, drink at least 2 litres of water, avoid bad habits like smoking, regularly monitor and control diabetes, hypertension, obesity, and Cholesterol levels and choose a healthy oil like Rice Bran Oil, they are likely to stay healthy and safe.
Mr. P. Chandra Sekhara Reddy, Vice President Sales & Marketing, Freedom Rice Bran Oil said, “It is our constant endeavour to introduce products that are good, convenient and healthier for our customers. Consumers today, are smart and hence they recognized the health benefits of Rice Bran Oil. We have witnessed an increased demand for Rice Bran Oil over the past few months because of the health benefits and steep price hike of other oil variants. However, all branded rice bran oils may not contain the same quantity of Oryzanol. Freedom Physically Refined Rice Bran Oil contains ideal quantity of Oryzanol ie. 10000 ppm and therefore we request the consumers to adopt it, and stay healthy. “
Rice Bran Oil Health Benefits:
Rice Bran Oil contains 10000+ PPM Oryzanol reduces bad cholesterol (LDL), maintains good cholesterol (HDL)
Balanced Fat Profile. Idea ratio of SFA, MUFA & PUFA for a healthier heart, Close to WHO recommendation
Better protection to heart and related blood vessels. Deposition of cholesterol in the walls of the coronary arteries is the main reason for heart attack. Oryzanol the antioxidant available only in rice bran oil prevents such accumulation and ensures free flow of blood to heart.
Low Absorb. 15% of less absorption of oil therefore healthier food during frying
High Smoke Point: Ideally suited for deep frying, sautéing, seasoning and regular cooking. More stable at higher temperature.
Frying takes less time, saves more energy
Gives better taste and flavour to food items
According to Celebrity chef Sanjeev Kapoor Rice Bran oil is perfect for all high temperature cooking techniques like pan frying or deep frying. In fact is suitable for almost all uses in the kitchen.
