Bengaluru, 26 September 2024: River, a Bengaluru-based EV manufacturer, has partnered with Bengaluru Football Club (BFC) as their ‘Official EV Partner. The collaboration unites two brands that embody hustle, drive, and relentless pursuit of success. Bengaluru FC, whose sustainable practices have previously been documented in their ‘For the Planet’ campaign, look to drive awareness on Environment Friendly modes of transport, through the association.
Commenting on the association, Aravind Mani, Co-Founder & CEO of River, shared, “As a brand born in Bengaluru, partnering with BFC feels like a natural fit. Many of our team members are football enthusiasts who admire and follow Bengaluru FC. At River, we hope to inspire people to push boundaries and strive for success. We’re excited to start this partnership and go for greatness together!”
“Our efforts to be a club that focuses on environment-friendly resources and sustainability has seen us take several different measures over the years, and the partnership with River is a big step in that direction. Reducing emissions is the need of the hour, and River is leading the charge in the Mobility sector. We’re looking forward to all that this association holds,” said Darren Caldeira, Blues’ Director of Football.
Through this collaboration, River is diving into a community of passionate football fans in Bengaluru. Through a series of promotional activities at Kanteerava Stadium, River will offer immersive consumer experiences focusing on the love for the game. River’s own utility-lifestyle electric two-wheeler Indie – the SUV of Scooters – will take center stage, connecting fans to the electrifying spirit of football during the 2024 Indian Super League season.
Bengaluru FC’s commitment to excellence reflects River’s mission to empower people to work hard, dream big and achieve their ‘goals’.
