Roposo has selected BBH India as its Agency on Record following a multi-agency competitive pitch (AOR). BBH India is a full-service international creative agency network that provides some of the most well-known businesses in the world with strategic brand concepts, integrated communications, pure-play digital solutions, and more.
Owned by Glance, an InMobi subsidiary, Roposo is an Indian video-sharing social media site with a creator-led live entertainment commerce platform. Users can publish content to Roposo about various subjects namely food, humor, music, poetry, fashion, and travel. On this platform users can express themselves candidly and visually through their movies and photographs.
The collaboration occurs as Roposo improves customer experiences and broadens its marketing initiatives for Live Shopping and entertainment. With the help of two agencies, Roposo, which focuses on helping users complete transactions from discovery to purchase rather than just consuming content, and BBH, which aims to be clients’ first point of contact when they need assistance with anything from a complex business challenge to a change in strategy, the launch of a fund, raising money, or the transfer of wealth to the next generation, BBH India will now create marketing campaigns that are both consumer- and business-driven as Roposo’s AOR.
Now, BBH India will logically create marketing initiatives that are both consumer- and business-driven. Hand-in-hand, Roposo and BBH will build integrated creative and strategic communications that will effectively and distinctively penetrate the expanding Indian live commerce market.
In a statement regarding the collaboration, Abhinav Jain, vice president of Roposo, said, “We are pleased to have BBH India on board as our brand agency partner, producing engaging brand campaigns. Together, we look forward to advancing Roposo as the premier online destination for live entertainment and business.
In response to the award, Roposo is at the forefront of this booming market, according to Russell Barrett, CCO & CEO of BBH India. At the nexus of content, lifestyle, and business, Roposo has a ton of potential to influence pop culture. To assist the brand to realise its full potential, we are thrilled to work in partnership with the talented team at Glance.
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