On Wednesday, the niche bike manufacturer Royal Enfield announced that it has sold the entire inventory of 200 units of the limited edition motorcycles in just 26 minutes of the online booking’s commencement.
Back in May, the two-wheeler arm of Eicher Motors, Royal Enfield unveiled a range of limited edition bikes. These limited edition models were inspired by the ‘despatch riders’ of the World Wars and they were to be sold only via online.
Regarding the same, Rudratej Singh, President at Royal Enfield stated that the manufacturer has sold out the inventory of 200 limited edition despatch bikes in the Indian market in just 26 minutes of the commencement of the online booking on the official website store.royalenfield.com.
In the current world, the products are marketed for planned obsolescence and the success of the despatch motorcycle range is a celebration of the classic timeless design and rich heritage of Royal Enfield, claimed the executive.
The limited edition despatch bikes range is priced at Rs 2.16 lakh. This is the on-road price tag of the vehicle in New Delhi.
The two-wheeler manufacturer based in Chennai currently sells popular bikes such as Bullet, Thunderbird, Classic and Continental GT. The manufacturer plans to invest Rs 500 crore this year on Research and Development, capacity expansion, new product development and establishment of two technology development centers in U.K. and Chennai.
The investment made by Royal Enfield would also happen in the phase two of its Oragadam plant located in Chennai. The company’s production capacity is pegged to increase from 30,000 units per month in the last year to 50,000 units per year by the end of this year. In the first quarter of this year ending March 2015, Royal Enfield exhibited a record sales of 92,845 units that translates to a growth of 44.5 percent in comparison to that of the first quarter of the last year.
