Every day, today’s lady seeks new experiences. She, too, wears numerous hats and takes on many tasks during the day.
As a result, her beauty, wellness, and skincare requirements shift in tandem with her shifting personas. For such a woman, a never-ending choice of products and all that the beauty market has to offer- in terms of offers, perks, and attitude- is required.
Boddess is a beauty aggregator and the newest addition to the House of Beauty stable. Boddess has partnered with Saatchi & Saatchi Propagate to promote brand awareness through a digital film featuring its ambassador Bhumi Pednekar.
The main goal was to convey how Bhumi is the personification of the boddess, encouraging people to connect with an aspirational platform for Beauty, Wellness, and Skincare while also instilling trust in the audience to think of the boddess as their one-stop-shop for all things beauty.
The campaign was inspired by the idea that today’s women view themselves in the plural, with distinct lines disappearing and a multitude of characters and roles taking center stage.
The campaign and resultant digital video were built around the concept of #IAmMany, which is an explosion of sensual experiences curated from all over the world. It aims to portray the boddess platform as one that satisfies a woman’s need to try new things regularly guaranteeing the pleasure of discovering everything the beauty world has to offer in terms of products, bargains, perks, and attitude.
“We are happy to introduce our first-ever digital campaign, ‘I AM MANY,’ especially because it beholds the basic principle of the brand,” stated Ritika Sharma, Founder, and CEO, House of Beauty. The concept behind boddess is the desire to create a community that promotes empowered females. We hope to dismantle the “you can be either this or that” myth with our campaign, which will focus on honoring different versions of oneself.
Every day at the boddess, we hope to inspire you to explore, be creative, and flirt with beauty. The campaign aims to make an impact through disruptive storytelling and effectively engage customers within this concept of variation in personality.”
No woman likes to be pigeonholed,” Ishan Mehta, Sr. Creative Director, Saatchi & Saatchi Propagate, said in a statement. She can be a tomboy today, a prima donna tomorrow, and a boddess the next day if she so desires.
The finest cosmetic products from boddess simply serve as the perfect enabler. As a result, the movement #IAmMany was born. Having a talented artist like Bhumi makes our job a lot easier.”
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