TVS Eurogrip, India’s leading Tyre brand, conducted a social experiment to emphasize the importance of taking precautions in this pandemic era. TVS Eurogrip recently released an insightful video to highlight the importance of taking necessary precautions such as wearing a mask, maintaining social distancing, and how it can aid in combating the spread of the pandemic. it has been a challenge to enforce social distancing in this pandemic and post-pandemic era; we all must understand it is the need of the hour during the
The company set the experiment in crowded places such as, diagnostic centers, supermarkets, and pharmacies that involved placing a floor runner with markers for people standing in the queue to position them at a safe distance from each other. The premises were wired with motion sensors to alarm when individuals crossed the threshold distance between themselves and others. And the message “Yeh Responsibility wala mod hai, let’s maintain social distancing” is played out through a speaker system to spread consciousness and educate the public. The social experiment has been released on digital channels and social media platforms to further the cause and propagate this social message. The company has managed to place awakening messages at multiple vantage points in these locations to amplify the communication that every effort matters in this battle against the pandemic.
Mr. P Madhavan, EVP-Sales & Marketing, TVS Srichakra Ltd said Commenting on the social experiment, “we subconsciously forget to follow the safety norms prescribed by healthcare experts and the government, even if we intend to do so. TVS Eurogrip believes we need conscious behavioral change to effectively tackle the spread of the pandemic, and this social experiment has been conceptualized to re-emphasize the importance of precautions. This would serve as a gentle reminder for the public as the unlock process begins again in the country. We believe we can instill positivity through these campaigns during these uncertain times just like we always urge for safety measures on the roads.”
With this campaign, the company aims to bring back the public’s attention to taming the spread of COVID by wearing a mask and maintaining social distancing by reminding them ‘Safety First’.
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