Saibal Biswas has been named head of marketing at MediBuddy, the largest digital healthcare platform in India. Saibal, who has more than 16 years of expertise, will play a significant role in the leadership group, be in charge of MediBuddy’s marketing initiatives, and help the business grow as it extends its reach across all of India.
Saibal, an IIM-Calcutta graduate, started his career with Godrej Consumer Products and has since held marketing and business positions with Cavinkare and Philips India Ltd.
Saibal was a crucial contributor to the expansion of the devices category and the market share of several of Amazon‘s flagship products, including the Kindle, Fire TV, and Echo, during his time there. Saibal played a key role in promoting Hotstar’s brand among the Indian diaspora while serving as Disney + Hotstar’s Vice President of Marketing & Growth for International Markets. In addition, after leaving Hotstar, he served as Vice President and Head of Marketing at Hopscotch.
Saibal Biswas, Head of Marketing at MediBuddy, stated of his new position, “I am happy to be a part of a rising organisation like MediBuddy. As it advances, the health technology sector is undergoing an extraordinary digital revolution.
I’m looking forward to taking on the new challenge and using my prior knowledge to give MediBuddy its own unique identity as time goes on.
Satish Kannan, Co-Founder and CEO of MediBuddy, commented on the appointment, saying, “We are thrilled to welcome Saibal to our team. His prior performances in demanding positions portend well for a thriving and dynamic industry like ours. His knowledge and broad expertise will be extremely beneficial to our company. The presence of MediBuddy will be increased, and its present brand value will be increased. MediBuddy has always been at the forefront with its commendable marketing strategies. MediBuddy meets all the healthcare demands of Indian families by connecting patients to verified doctors and offering speedy delivery of medications and a variety of medical services to its users. To its credit, MediBuddy also won two awards at The National Awards for Marketing Excellence: Marketing Campaign of the Year – #AapkaHealthBuddy – and Best Marketing Excellence in the Health & Wellness sector
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