Zupee is India’s fastest-growing online skill-based platform for gaming. Zupee rolled out an ad film featuring Salman Khan, as its brand ambassador. Zupee aims to expand its presence in the growing skill-based online gaming space and pave the way to establish skill-based gaming as the most preferred form of meaningful entertainment.
Collaborating with the Bollywood fame, Zupee launched a brand campaign, ’10 minute mein game ho jayega’ which aims at creating awareness around Zupee’s unique proposition of fun byte-sized games such as Ludo Supreme, Trump cards Mania, and Snakes & Ladders Plus amongst others, which players can enjoy in short playtimes of just 10 minutes. The campaign portrays Salman in his effortless and larger-than-life avatar playing a host of different games on Zupee.
Zupee’s founder and CEO, Mr. Dilsher Singh Malhi described the collaboration with Salman Khan as a thrilling experience. He was thrilled to have ‘DDLJ’ Star on board as their brand ambassador. Talking about his brand, he said that Zupee’s diverse portfolio of skill-based casual and board games is enjoyed by a large audience.
The actor’s mass appeal spreads across borders, demographics, and cultures, as one of the most loved and iconic stars in the country. He further delivered his assurance that association with Salman Khan will help in strengthening their brand position and deepen consumer connect, and propel Zupee’s vision of bringing joy to players’ lives through meaningful entertainment even further. Salman’s charming personality and witty humor were a perfect fit for the campaign’s ethos.
The campaign’s main proposition is centered around enjoying fun and byte-sized 10-minute gameplays. Zupee CEO sharing his experience said that working with Salman was a delightful experience and that online gaming lovers will enjoy seeing their favorite star share that experience with them. Sharing his journey Zupee’s brand ambassador Salman Khan said that Zupee is India’s one of the largest growing skill-based gaming platforms. It provides fun and enjoyable 10 minutes of classical board games like Snakes & Ladders, Ludo, and many others. It brings back a nostalgic feeling and is an amazing entertainment platform.
Zupee has demonstrated significant growth with a 95% market share in the casual and board game segment since its birth in 2018 and has captured over 70 million users so far. Zupee’s association with Salman Khan will help get more casual and board gamers on board and accelerate the growth of the online gaming industry even further.
Video link : https://youtu.be/C7HITruJKNk
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