National, 30th October 2023: SALT Attire, a prominent women’s workwear brand known for its blend of contemporary and timeless fashion, announces the launch of two new retail stores. These exciting new stores in the city’s retail scene are located in DLF Saket mall spanned across a spacious 700 sq.ft and in DLF Mall of India, Noida with 600 sq.ft space.
Salt Attire professes to understand the Indian body type and make clothes to attain that perfect fit. Known to provide customizations and personalisation, the brand offers tailored fits that help customers tailor the items to their body measurements.
Its presence in India encompasses a total of six retail outlets —three in Mumbai (Infiniti Malad, Phoenix Palladium in Lower Parel, and Nexus Seawoods in Navi Mumbai) and three in the Delhi-NCR region (DLF Avenue in Saket, Mall of India in Noida, and Mega Mall in Gurgaon).
The stores have thoughtfully curated sections that highlight the brand’s identity, maintaining a unique black-and-white theme. They have also incorporated digital screens to enhance the shopping experience, allowing customers to explore the collection range and receive styling tips through engaging videos, providing an immersive shopping experience.
SALT Attire’s dedication to providing affordable yet fashionable and high-quality attire can be seen in their range of co-ord sets, tunics, tops, blazers, trousers, shirts, dresses, and jumpsuits. They also provide customized fits for their customers combining style with comfort. The recent Collection “The Cozy Closet” features classic winter outfits, a range of sweaters, jumpers, coats & jackets in a range of embellishments and prints.
Commenting on the same, Dipti Tolani, Founder, SALT Attire said, “Salt Attire is committed to understanding the Indian woman’s body type and designing garments to make it a flawless 9am-9pm ensemble. Currently, we are present in Mumbai and Delhi, and we’re determined to make our collection accessible to a wider audience across India. Maintaining our unwavering vision, we aim to extend our presence to different regions of the country, allowing us to meet the ever-changing fashion requirements of women throughout India.”
At these new outlets, the brand’s commitment to delivering quality, style, and an enjoyable shopping experience shines through every facet of their offerings. In the next one year, they will also be expanding their presence in major cities in the western and southern regions of India.
