On Thursday, February 8 2022 Mamaearth announced Samantha Ruth Prabhu as their new brand ambassador to endorse the skincare products line.
According to the founder and Chief Innovation Officer Ghazal Alagh, Mamaearth being a company of millennials and driven by the purpose of spreading goodness wished to partner with people who resonate with their philosophy of goodness inside.
She added “Samantha represents the ideal youth driven by purpose and ideals”, they strongly believe, she’ll be able to support/promote their purpose throughout India, especially the southern market of India.
Why Samantha is the correct choice to Endorse the Skincare range of Mamaearth?
Mamaearth is known for good choices for the environment and its customers. Their products are promised to be Animal Cruelty-Free, contain no toxins, and are Plastic Positive, as they don’t conduct animal trials and add no new plastic to the ecosystem by using recycled plastic.
Samantha is a big supporter of traditional remedies for skincare and mama earth truly embodies her ideals for skincare and was an instant hit for her, according to Samantha “anyone who follows her on social media knows how big “a” fan she is of natural ingredients and traditional home remedies” but since home remedies are time-consuming and cumbersome to make and Mamaearth truly embodies her personal preference for skincare.
So when approached, she knew this was the brand she wanted to partner with, not only because of their products but also their purpose of “goodness inside”
MamaEarth’s campaign consists of various well-thought-out ideas and great initiatives for the environment such as tree plantation, every time someone purchases from them, their team plants a tree, which is known as the USP of the company.
The pandemic has given a big push to the online-led businesses as it has hastened the digital adoption by the customers. Where Mamaearth especially focuses on youth through their brand collaborations with personalities such as YouTuber Tanmay Bhatt, flying-beast, Samay Raina, and Thugesh to promote their products, their collaboration mostly includes several other Instagram influencers making MamaEarth the brand for the Millennials.
The commercial showcases the fun banter between a mother and daughter Sara Ali Khan and Amrita Singh, discussing the importance of haircare in this informative commercial of Mamaearth’s Onion shampoo.
Conclusion
The five-year-old company has shown tremendous attracted several investors, as of now the company is backed by investors including Sequoia India, Stellaris Ventures, Fireside Ventures, Marico’s Rishabh Mariwala, Snapdeal’s founder Kunal Behl and Rohit Bansal, and the actor Shilpa Shetty Kundra the revenue has raised more than 23.3 million.
The company sells more than 80 natural toxin-free products. Making the likes Nykaa, MyGlamm, Sugar Cosmetic’s their future competitors, giving investors prospects in Mama earth
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