In the dynamic realm of marketing, Samar stands as a testament to the potent blend of expertise, innovation, and passion. Currently steering Onsurity’s growth as the Head of Marketing and Growth, he’s championing campaigns that disrupt norms and build authentic connections in the health and wellness domain for businesses.
Under Samar’s leadership, Onsurity has expanded to serve over 1 million members and partners with 5000+ businesses. His vision and execution capabilities have played a crucial role in helping Onsurity resonate with its vast audience and etch an indelible mark in the health and wellness domain for businesses.
Samar’s marketing journey has its roots anchored in HDFC Bank. For almost seven years, he sculpted strategies that shaped the bank’s brand voice, ensuring that it reverberated consistently and powerfully across Mumbai’s fast-paced landscape. From managing high-profile relationships, initiating HDFC’s Media & Entertainment Division, to ideating consumer engagement opportunities for over 110 branches, Samar’s HDFC stint provided the momentum for his ensuing accolades.
Building on his HDFC foundation, Samar further showcased his passion for marketing at YES Bank and AU Small Finance Bank. Be it spearheading YES Bank’s marketing for Retail Loans or launching AU’s brand positioning campaign, Samar’s initiatives always echoed with impact and innovation.
When the corporate suit comes off, Samar’s soul resonates with the rhythms of Hindi music. An ardent cricketer, he believes the game mirrors life’s strategies. And as an avid traveller, each journey unfurls new horizons and fresh perspectives for him. Whether he’s stepping onto a cricket pitch, embarking on a travel adventure, or entering a corporate meeting, Samar carries forward a spirit of enthusiasm, dedication, and continuous learning.
