India’s first real-time SAMCO Dynamic Asset Allocation Fund which transforms 100% Debt into 100% Equity or 0% Equity into 0% debt in no time.
Link to the video ad
Hindi: https://youtu.be/8c8DvweZs-k
English: https://youtu.be/xm13U76oNGE
Mumbai, November 17, 2023: SAMCO Asset Management Private Limited, a distinguished investment management firm, is thrilled to announce the launch of its new video ad, showcasing the concept of a real time TRANSFORMER model for Dynamic Asset Allocation through Transformer movie theme. Samco Dynamic Asset Allocation Fund is a hybrid fund that can transform into 100% Net Equity & 0% Debt or 100% Debt & 0% Net Equity. The fund doesn’t follow a static asset allocation.
The advertisement engages viewers with a captivating narrative, establishing connections between the transformation of a car into a humanoid robot and the investment strategy of its upcoming NFO dynamic asset allocation fund.
Samco Dynamic Asset Allocation Fund’s core strategy is built on their proprietary Transformer Model that is designed to switch between equity to debt and vice versa based on market trends in with an aim to provide consistent returns and simultaneously protect drawdowns.
The video ad features a scenario where a car is cruising along the highway, and the vehicle ahead loses control, causing it to skid. Remarkably, the car undergoes a humanoid bot, successfully navigating the accident. This metaphor parallels the capability of SAMCO Mutual Fund’s Dynamic Asset Allocation Fund, which adeptly adjusts its allocation between debt and equity in response to prevailing market conditions in real-time.
Mr. Viraj Gandhi, CEO of SAMCO Mutual Fund, expressed his thoughts about the campaign, stating, “At SAMCO Mutual Fund, we believe in offering our investors solutions that go beyond conventional approaches. The Dynamic Asset Allocation Fund is designed to rebalance between debt and equity in real time as per the market trend and this is the core USP of the product. The brief to the marketing team was to demonstrate and explain this USP of the product.”
Mr. Chirag Joshi, Chief Growth Officer at SAMCO Mutual Fund, added, “Our Ad campaign is not just about showcasing a product; it’s about communicating a product benefit and how it can transform from debt to equity and vice versa…We have brainstormed and created the commercial Inhouse with an aim to simplify the product job to be done (JTBD). This campaign seamlessly blends art and strategy, reflecting our commitment to breaking through the clutter. It’s not just a campaign; it’s a visual exploration into the core of innovation.”
The campaign’s aim is that the targeted audience understands the product’s USP, where we have real time capability to rebalance between debt and equity to protect investors drawdowns which is the core expectation of the investors investing in the Balance Advantage Fund/Dynamic Asset Allocation Fund.
As the financial landscape continues to evolve, SAMCO Mutual Fund remains at the forefront, offering innovative and adaptive solutions to meet the diverse needs of its investors.
