Samsung Electronics and Apple are in a fight in India and the same is going to be intensified soon. The Korean giant is planning to spend a record amount on the marketing as well as promotion for the Galaxy S7 and S7 Edge flagship models that will be launched in the next week. Also, the US based challenger is all set to plan a counter strategy.
Samsung might invest a sum of Rs 100 crore on the marketing of the latest generation smartphones that will be unveiled in India next week and go on sale from the following week. The devices might match the price of the iPhone 6s models. The vendor has asked the dealers to make sure maximum mileage for the Samsung brand devices on the shop floors, stated senior industry executives.
Apple has told the dealers that it will have extra additional consumer promotion and it is considering minimizing the prices on specific models. This is a move to take over the South Korean tech giant. Apple has lined up a budget of Rs 30 crore to Rs 40 crore for marketing, stated the executives.
It is stated that this is the first time that Apple is reacting to the flagship launch that is made by Samsung in India. This indicates the importance of the Indian market for both Apple and Samsung. On one hand, Samsung is tightening the trade, and on the other, Apple is trying something big.
The Samsung S7 and S7 Edge are expected to be launched at a price tag that is cheaper than yesteryear model S6 that was priced above Rs 50,000. The company is targeting a price of Rs 45,000 to compete with the challenger Apple’s iPhone 6s selling around Rs 45,000.
It is clear that both the vendors are battling to dominate the Indian smartphone market’s premium segment priced above Rs 30,000.
