- The 2022 line-up comes with intelligent features such as AI Wash, Air Wash Technology and Super Speed Cycle to take the laundry experience several notches higher
- Get up to 25% off and additional cashback during the limited period ‘The Big Laundry Offer’, from May 10 to June 10, 2022
Chennai – Samsung, India’s largest and most trusted consumer electronics brand, today announced the launch of its 2022 range of artificial intelligence enabled bi-lingual AI EcoBubble™ fully automatic front load washing machines. The new line-up comes with all new AI Wash feature for an effortless laundry experience and larger capacity models going up to 12 kg, as consumers shift their preference to bigger washing machines.
The latest range will be available across all retail partners, on Samsung’s official online store Samsung Shop, Amazon and Flipkart starting May 10, 2022.
With this launch, Samsung has introduced a limited period ‘The Big Laundry Offer’ to provide consumers purchasing Samsung AI EcoBubble™ washing machines in 7 kg, 8 kg and 9 kg capacity with an exciting opportunity to get up to 25% off. Consumers will also get an additional cashback of up to 17.5% on 8 kg and 9 kg models and up to 12.5% on 7 kg models. This offer is valid across retail stores till June 10, 2022.
The 2022 washing machine line-up, with 40 models, comes with intelligent features such as AI Wash, Air Wash Technology and Super Speed Cycle that take the consumers’ laundry experience several notches higher.
AI Wash uses sensors to sense the laundry’s weight and level of soiling, and optimizes the amount of water, detergent and rinsing time, using Machine Learning. The unique Air Wash Technology deodorizes and sanitizes your clothes without washing them with water. It removes 99.9% bacteria and unpleasant odors using just heated air that leaves your clothes feeling like they have been freshly dry-cleaned. The Super Speed Cycle, on the other hand, reduces laundry time drastically by shortening the rinsing time using Speed Spray and accelerating spin speed to quickly spin-dry clothes.
AI EcoBubble™ is India’s first washing machine that learns user behaviour and suggests the most preferred wash cycle, providing ease of use by eliminating the need to juggle through multiple options. This smart Internet of Things (IoT) enabled washing machine line-up can be connected with Samsung smart devices such as Galaxy smartphones, Samsung Smart TVs and Family Hub refrigerators as well as voice devices such as Alexa and Google Home to give users a seamless connected living experience.
When connected with the Samsung SmartThings App, AI EcoBubble™ washing machines provide best wash options basis 2.8 million big data points. To make the laundry experience more effective and simple, Laundry Planner enables users to schedule the end time of their laundry while Laundry Recipe gives automatic recommendations for optimal wash cycles based on information such as colour, fabric type and degree of soiling provided by the user, eliminating the need to guess which cycle is best. Going Out Mode helps in delaying the end time and prevents clothes from being left in the washer for too long. In addition, HomeCare Wizard proactively alerts users about potential problems and provides quick troubleshooting.
“Consumer convenience is at the core of our innovation strategy and we are committed to providing them with smart home appliances that simplify their lives. Our new AI-enabled bi-lingual washing machine line-up is a breakthrough innovation that leverages the advances in Machine Learning to offer simple, intelligent and personalized laundry solutions to consumers. We are confident that the new range will further enhance consumer lifestyles and will witness strong adoption across the country,” said Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India.
The 2022 line-up of washing machines come equipped with Samsung’s proprietary EcoBubble™ and QuickDrive™ technology that helps save time and power while providing 45% extra fabric care. Ensuring high standards of cleaning and hygiene, all new models come with Hygiene Steam technology that is capable of removing ingrained dirt and 99.9% of bacteria and allergens.
