Indian customers frequently wait till a business has a sale before making a clothing purchase. The majority of these sales take place during the holiday season, which starts in September with celebrations of Dussehra, Diwali, and Christmas in December.
The new advertisement for Shopsy places a focus on the variety and cost of its offerings. It informs buyers that they are not required to wait for a sale in order to buy goods.
Shopsy is a B2C service provided by Flipkart with the intention of promoting regional entrepreneurship. It advertises itself as a marketplace with 0% commissions that offers a variety of goods, including clothing, cosmetics, electronics, household goods, and more. Aaj Shopsy Kiya Kya? an ATL campaign with Sara Ali Khan, a Bollywood actress, has been launched.
Indian customers frequently wait till a business has a sale before making a clothing purchase. The majority of these sales take place during the holiday season, which starts in September with celebrations of Dussehra, Diwali, and Christmas in December.
The new advertisement for Shopsy places a focus on the variety and cost of its offerings. It informs buyers that they are not required to wait for a sale in order to buy goods. Shopsy wants to concentrate on the hyper-value offer every single day, according to the executive director of Tilt Brand Solutions.
It takes advantage of the obvious truth that individuals hold off on purchasing items they have their eye on until these promotions. Customers can regularly get what they desire thanks to Shopsy’s affordable prices.
The figures behind the platform of Shopsy:
Adarsh Menon, senior vice president and head of new companies at Flipkart, states in a press release, “At Shopsy, we are committed to delivering our users a value-based and simple shopping experience. We want to encourage customers to visit Shopsy daily, as suggested by the campaign’s name, Aaj Shopsy Kiya Kya.”
Ananth believes that this variety of products at various price points is crucial to attracting people to the platform and forming a habit of perusing the app. “We want to instill the habit of checking the app daily because habit development is one of the hardest things for a marketer to do.”
She acknowledges that most users of the app are female. They look the app several times per day, either during their morning commutes or in the late afternoon after finishing their housework.
Shopsy advertises affordable pricing points for both sexes. But Ananth acknowledges that this is a problem that the business faces.
“We shouldn’t neglect our male audience in favor of focusing on women, she continued. Solving this marketing issue is challenging. Our brand spokesperson is Sara Ali Khan, and in our most recent two ads, we have focused on appealing options for our female audiences.”
Shopsy competes with a number of businesses, most notably offline retailers and street vendors, as well as firms like Meesho.
“It’s even more challenging for our audience to believe us. In that sense, we’re a faceless entity, so it’s us. Because of this, it’s critical to establish credibility and maintain consistency in the user experience we offer. To eventually develop brand trust, the ordering, paying for, and delivery experiences must be consistent across all orders,” says Ananth.
Follow and connect with us on Facebook, LinkedIn & Twitter
