Hand hygiene awareness and its vital role in public health is now a well-established global topic. However, when the fear of a pandemic fades, affordability may force customers to back to handwashing with only water.
ITC Savlon is known for defying expectations and using a creative design-thinking approach to meet customer needs. Savlon announces the launch of the new Savlon Powder Handwash to solve the issue of access and make hand hygiene inexpensive at the last mile.
One Savlon Powder Handwash sachet costs INR 10/- and creates 200ml liquid handwash, enough for more than 120 washes. This brings the cost per use down to just 8 paise, redefining value for the budget-conscious shopper. Savlon Powder Handwash, backed by Savlon’s proven 99.9% germ prevention, tackles hygiene concerns by improving accessibility and affordability.
When compared to a 200ml handwash pump, the Powder handwash sachet design utilizes 91% less plastic. This one-of-a-kind pack encourages consumers to make environmentally friendly lifestyle choices without sacrificing value.
ITC Savlon has been tenacious in its approach, inventing innovative solutions to foster a hygiene-first lifestyle across consumer segments, according to Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited. The introduction of Savlon Powder Handwash in a sachet shape at an affordable price is a significant step forward in the brand’s legacy of providing value to its customers. It not only improves cheap hygiene access to the last mile, but it also promotes a conscious lifestyle choice by minimizing plastic waste.
Savlon Powder Handwash Sachet will be sold in India’s retail stores and will be accompanied by a promotional film that raises awareness of the format and its benefits. ‘Kitanuon pr vaar, Dus Rupay mein ek sauu bees baar!’ emphasizes the high quality and value available at such a low price.
ITC Savlon has been at the forefront of this exceptional epidemic and has remained committed to meeting the national priority. Accelerating breakthroughs that can provide significant anti-viral and anti-bacterial protection that is practical, affordable, and accessible to everyone has been a vital step.
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