In a strategic partnership with Aditya Birla Finance Ltd. (ABFL), a subsidiary of Aditya Birla Capital Ltd, SBI Card, India’s largest pure-play credit card issuer, launched Aditya Birla SBI Card. Among other things, customers can earn significant rewards points on several things they spend on the card, such as telecom, fashion, travel, dining, entertainment, and hotels. It offers exciting benefits to both premium and mass brands belonging to the Aditya Birla Group, making ‘Aditya Birla SBI Card’ one of the most compelling cards.
It is available on the Visa platform in two variants – ‘Aditya Birla SBI Card SELECT’ and ‘Aditya Birla SBI Card’. By using the Aditya Birla Group Companies rather than a service provider in the sphere of telecoms, or shopping among lifestyle brands such as Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, Pantaloons, and so on, cardholders will receive greater value back in the form of reward points. Travel-savvy consumers will benefit from this card’s accelerated Reward Points for hotel spending, on top of other benefits.
As a representative of SBI Card, Rama Mohan Rao Amara comments: “We are delighted to partner with Aditya Birla Finance, a leading NBFC, to offer credit cards to Aditya Birla Group and their customers. Their customers will have access to a great product that will meet all their spending needs with SBI Card.” In this way, we are enhancing value for both our customers and our co-brand partners as part of our strategy. By utilizing an utterly digital customer acquisition process, we will be able to ensure a better customer experience. For customers looking to spend across a wide range of lifestyle categories, Aditya Birla SBI Card’s unmatched benefits will be an attractive proposition.”
The launch was announced by Mr. Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd., who commented, “We are delighted to partner with SBI Card and provide the “Aditya Birla SBI Card,” which will greatly benefit the 35 million customers of Aditya Birla Capital and enable us to leverage the customer ecosystem of the Aditya Birla Group. Digital payments are being adopted today by consumers, and this offering will help fuel their purchasing power. Through this strategy, we’ll be able to ensure a great customer experience, best-in-class rewards, and hassle-free payment services that will allow us to engage deeper with them.”
“This exciting partnership between Aditya Birla Finance, Visa, and SBI Card will serve as a great example of offering simple yet customized offerings for various Aditya Birla Group brands and industries, including dining, entertainment, and fuel. We are confident the offer will appeal to consumers and help build loyalty.”
In the Aditya Birla SBI Card SELECT, customers can get 20 Rewards Points for every Rs. 100 spent in Aditya Birla stores and 10 Rewards Points for every Rs. 100 spent on dining, entertainment, and hotel. In addition, customers can earn 3000 Rewards Points when they achieve a milestone of Rs. 1.5 lakh or more on achieving a milestone of Rs. 3 lakh.
It costs Rs. 499 and Rs. 1499 to join/renew an Aditya Birla SBI Card.
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