Mumbai; March 13, 2025 – SBI General Insurance, one of India’s leading general insurance companies, presents a vibrant tribute to Holi – the festival of colors by capturing the essence of India’s rich cultural diversity and festive spirit through an exhilarating video. The film features a high-energy dance sequence that seamlessly blends the various shades of Holi as celebrated across India- from the playful Lathmar Holi of Barsana to the mesmerizing Phoolon Ki Holi of Vrindavan, the spirited Bhangra-infused Paani Wali Holi, and the iconic Rangon Wali Holi that unites the nation in a joyous explosion of colors.
This visually colorful film celebrates the deep-rooted traditions of Holi, embodying the essence of unity, joy, and cultural richness. The message in the video seamlessly aligns with SBI General Insurance’s core philosophy of providing comprehensive insurance solutions for individuals and families.
