To symbolise International Mother’s Day, SBI General, one of India’s crucial General Insurance companies has revealed a special digital film #MaaHealthMyDuty showing the heart-warming relationship between a mother and her child. The digital film pleads people to take a break and admire their mothers for all that they selflessly do for us. The film targets to highlight the importance of securing our mothers’ health through insurance.
In the whole wide world, a mother is an essence of self-sacrificing and never dying love. A mother will do anything and will go to any heights to make sure her kids are healthy, happy, and loved. Truly, a mother is the embodiment of both security and confidence.
The film appeals to the audience that this Mother’s Day, it’s time we change this story not only by appreciating the love and sacrifices of every mother but also by taking another step by celebrating her on more than just one day. The digital film #MaaHealthMyDuty takes the extra mile and urges every Indian to love their mother back, appreciate her and secure her health for the future.
Shefali Khalsa, Head – Of brand and Corporate Communications, SBI General Insurance, said that their digital campaign #MaaHealthMyDuty pays an ode to mothers and underlines the need to safeguard their health and financial well-being. Further, they aim to educate the audience on securing their mother’s health in case of unforeseen emergencies by opting for adequate health insurance cover.
Health-related problems are often unavoidable, and one can provide the best healthcare facilities and services without any financial stress with health insurance. They hoped the campaign would inspire everyone to empower their superhero this Mother’s Day with a long-term gratification centred around her health and well-being.
The company aims to jog everyone’s memory to take time out and cherish their mothers, spend time with them, understand their needs, and focus on making their health safe and secure. They are saying that this Mother’s Day, let’s thank her by giving her the gift of good health and imbibing the spirit of #MaaHealthMaaDuty The video is live on social media.
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