SBI General Insurance, one of India’s leading general insurance companies, has unveiled a compelling film to commemorate India’s 78th Independence Day. The digital film captures the nation’s remarkable journey from independence to its current status as a global powerhouse. With the promise of “Suraksha” (safety) aur “Bharosa” (trust), SBI General reaffirms its commitment to supporting India’s continued growth and development.
The digital film features a series of captivating visual journeys through India’s most significant milestones since 1947. From agricultural revolutions to space exploration, the campaign highlights the country’s extraordinary achievements across various sectors, including economic growth, technological advancements, and scientific breakthroughs.
The film innovatively blends historical pride with forward-looking optimism, emphasizing SBI General Insurance’s role as a trusted partner in India’s ongoing journey of progress. It aims to resonate with audiences across generations, fostering a sense of national pride while underlining the importance of security and trust in achieving personal and national goals.
Mr. Rathin Lahiri, Head Marketing and CSR, SBI General Insurance, said, “As India celebrates its independence day, our digital film celebrates some of the key achievements that our country has had in its journey since independence. It reinforces our core values of ‘Suraksha (safety) aur Bharosa (trust) Dono’ which have been the pillars of our brand promise. At SBI General Insurance, we believe that with the right protection, every individual can contribute to their individual growth and also shape India’s growth story. We stand ready to help our customers navigate uncertainties and seize opportunities, ensuring they can participate in our country’s progress with confidence.”
The digital film is amplified across SBI General Insurance’s social media handles.
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