Mumbai, October 25, 2023 – SBI Securities, a trusted name in financial services, has launched its first
brand film talking about investing with confidence. The film embodies the spirit of financial
empowerment and resonates with the war cry "Jey Thaat," which translates to "This is my proud
moment”, while investments go right and dreams are achieved.
This captivating film features individuals that have made informed decisions backed by research with SBI
Securities by their side, and their unwavering belief in the brand. The film artfully encapsulates the idea
that investing with confidence is a sentiment shared across diverse customer backgrounds.
It signifies SBI Securities' role as a steadfast partner in the investment journey of every Indian investor.
The brand is poised to reach a wider audience through a compelling campaign featuring stories of
confident investors.
"We are happy and honored to present a film that tells a tale via four distinct life experiences, all of
which are related by the same insight: investors need a trusted partner to invest with confidence. As
one of India's most trusted and beloved brands in financial services and a part of the esteemed SBI
Group, our message to our customers is clear: SBI Securities will always stand by you as your
SAATHI—providing you with the financial confidence required for investing. Our relationship with
customers goes beyond transactions; it's built on lifelong trust, and this message is at the heart of our
film”, said, Deepak Kumar Lalla, MD & CEO of SBI Securities.
Following its recent rebranding effort, which introduced a new logo, tagline – Investment aur Trust,
Dono -, launched an app and revamped its website, SBI Securities is now striving to connect with the
new generation by instilling true financial confidence. The aim is to enable them to explore endless
opportunities in their future, as depicted in the brand film.
The film champions an attitude—a relentless desire to invest with confidence—precisely what SBI
Securities offers as a trusted companion.
The film has been crafted by their creative agency, Hotstuff, and will be launched across popular online
and offline platforms, including TVC, Outdoor, Radio, and Digital.
