Unlock Your Styling Potential: Schwarzkopf Professional OSiS+ Relaunch Event Dazzles with Innovation and Elegance
December, 2023: Schwarzkopf Professional, the leading hair care brand, recently hosted a spectacular event to celebrate the relaunch of its iconic OSiS+ styling range. The venue was transformed into a stylish haven, with sleek displays showcasing the revamped OSiS+ products, emphasizing the brand’s commitment to innovation and excellence.
The event brought together media and influencers for an immersive experience with the revamped OSiS+. The highlight of the evening was the interactive styling stations, where guests had the opportunity to experiment with the new OSiS+ formulations under the guidance of expert hair stylists. Each station featured a diverse range of products, allowing attendees to tailor their hairstyling experience to their unique preferences and needs. From voluminous curls to sleek, chic looks, the styling stations buzzed with excitement as guests unleashed their creativity. Additionally, the product display allowed attendees to explore and experience the new formulations. The event not only showcased the transformation of OSiS+ but also created an interactive platform where hairstyling enthusiasts could engage with the brand on a personal level.
Shama Dalal – Head of Marketing, Henkel Consumer Brands India addressed the guests and threw some light on the idea and inspiration behind the relaunch. She took the stage to unveil the new OSiS+ range, highlighting the cutting-edge formulations, sustainable practices, and the inclusive nature of the products while providing an exclusive sneak peek into the OSiS+ range, emphasizing the features of key products. Following Shama Dalal’s illuminating presentation on the inspiration and vision behind the OSiS+ relaunch, Melissa Hughe, National Technical Head, Henkel Beauty Care India stepped into the spotlight to provide a hands-on and technical perspective. This seamless transition underscored the comprehensive approach of OSiS+, combining both creative vision and technical excellence. Melissa engaged with guests by addressing their individual hair concerns. From questions about managing frizz to inquiries about achieving the perfect hold, Melissa’s comprehensive knowledge and hands-on experience allowed her to offer practical advice and solutions. Whether it was recommending the ideal OSiS+ product for a specific hair type or sharing tips for maintaining a hairstyle throughout the day, Melissa’s responses were a blend of technical expertise and genuine care for each guest’s individual hair journey.
Social media platforms buzzed with live updates, behind-the-scenes glimpses, and make over done by hair stylists on the guests. Schwarzkopf Professional’s OSiS+ event was a testament to the brand’s unwavering commitment to reinventing hairstyling and fostering a community that celebrates diversity, creativity, and self-confidence.
