Schwarzkopf unveils ‘Colour Caravan’ bringing an immersive hair colour experience

Schwarzkopf, the legacy hair brand, has unveiled its ‘Schwarzkopf Colour Caravan’ for a personalized trial experience of its high-performance colour brands. This on-ground  activation planned across cities, has started with Delhi to introduce the unique and immersive hair colour  experience of the brand’s two popular hair colour ranges- Colour Specialist and Simply Color, to  consumers. 

Also bringing alive the brand’s expert linkage, skilled hair beauty advisors, trained exclusively by the  experts of Schwarzkopf, are present to make the experience smooth for consumers. This further cross pollinates with digital interventions to drive continuous conversations with consumers beyond the  experiential. The goal is to showcase how at-home colour experience gives brilliant results when backed  with best-in-class superlative technologies. Overall, the activation expects 1000+ participants in Delhi. 

Shama Dalal, Head of Marketing at Henkel Consumer Brands, commented, “Schwarzkopf recognizes  the dynamic preferences of our consumers and understands the need for a personalized approach. The  canter van activity is a testament to our commitment to innovation, providing a mobile and interactive  platform for consumers to experience our hair colour products up close. This will help us build a stronger  connection with our target audience.” 

While the Colour Specialist range, infused with hyaluronic acid, and OmegaPlex technology to deliver 90%  less hair breakage, is a crowd favorite, the Simply Color range too breaks all norms as it is free from PPD  & PTD thus making it a clean formulation. Schwarzkopf remains at the forefront of the beauty industry,  continuously pushing boundaries. The introduction of the brand’s first Colour Caravan marks a significant  milestone, creating opportunities for hands-on experiences for consumers.