Haier India has launched an amusing ‘Scientist Vs Consumer’ campaign to promote their recently introduced range of Magic Convertible Big Bottom Mounted Refrigerators. The Group has unveiled three ad films in support of the ‘Scientist Vs Consumer’ TV campaign.
Haier’s latest campaign re-emphasizes the brand’s core philosophy of ‘Inspired Living’. The campaign features a scientist sharing his extra knowledge with consumers. The TVC highlights Haier’s continuous improvisations to bring in innovations to ensure the optimal health of its customers.
Haier is a leading multinational company that offers home appliances and consumer electronics. Haier Group Corporation, headquartered in Qingdao, China is the global leader in the Major Appliances segment, for over a decade.
Haier India has collaborated with Famous Innovations to conceptualize and create their latest ‘Scientist Vs Consumer’ series for the TV campaign. The brand also plans on using a 360-degree marketing approach and further promoting the campaign through print and online media.
Haier’s newest range of Magic Convertible Big Bottom Mounted Refrigerators have been specially designed to ensure that food can be stored at an ideal temperature to retain its flavour, freshness and texture. The refrigerator comes with 3 and 4-star energy ratings for energy saving.
Haier’s cutting-edge 14-in-1 Magic Convertible technology equips consumers with 14 modes to choose from to set the ideal temperature between -240 C to +90 C. The modes can be set efficiently by just turning a knob.
The three commercials for the campaign feature a scientist popping out of nowhere to offer extra ‘gyaan’/ knowledge to women as they go about grocery shopping, unloading groceries from car trunk or carrying groceries in the lift to stock in their refrigerators.
The women thwart the unsought advice from the scientist as they are up-to-date with the latest technologies for their homes, thanks to Haier’s cutting-edge 14-in-1 Magic Convertible technology for their newest range of Bottom Mounted Refrigerators.
Commenting on the ‘Scientist Vs Consumer’ campaign, Satish NS, Senior Vice President, Sales and Marketing, Haier Appliances India said, “With this campaign, we want to ensure that consumers eat healthy, nutritious food, no matter what the outside temperature is and our new range of the Big Bottom Mounted Refrigerators delivers them that and more.”
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