Pinkvilla, India’s leading entertainment and lifestyle platform, is pleased to announce the successful launch of Pinkvilla Telugu, its second regional offering. Resonating with Tollywood’s massive popularity and fandom today, the segment aims to be the number one Telugu content destination. It caters to a vast audience base, much like its parent brand. Pinkvilla Telugu will feature everything Tollywood as well as Telugu heartland content, emphasizing entertainment, followed by lifestyle. The launch aligns with Pinkvilla’s vision of bringing the best and most far-reaching content to its several million global audiences as it celebrates fifteen years in business.
The new Telugu language vertical features an exclusive interview with Southern Superstar Mahesh Babu and the tremendously talented Adivi Sesh for the film Major. Mahesh Babu is the film’s Producer, and the article provides rare and candid insights into his approach to the production process and how the team pioneered the concept of ‘test screenings’ in Tollywood. The documentary also includes excerpts from acclaimed actor Adivi Sesh’s interviews about the making and release of the film Major, as well as his gratitude to Mahesh Babu for his belief in the project.
Pinkvilla’s entry into Telugu content is yet another milestone for the company, which has diversified to provide audiences with the best digital access to a diverse range of regional content. Pinkvilla’s first regional release, HindiRush, is a massive hit in the country’s vast Hindi-speaking region. Pinkvilla Telugu highlights the brand’s ongoing commitment to providing audiences with their favorite content in their preferred regional language. Pinkvilla’s other hugely successful Intellectual Properties transforming online content consumption, aside from its rapidly expanding vernacular offerings, include Pinkvilla South, Pinkvilla Fashion, Pinkvilla Telly, Pinkvilla USA, Pinkvilla Rooms, and HallyuTalk- India’s first platform for Korean entertainment.
Founder and CEO Nandini Shenoy commented on the launch of Pinkvilla Telugu, saying, “Our vision has always been to incorporate and offer the most trending and relatable content for a pan-India and global audience.” Tollywood continues to produce exceptional content-driven cinema and blockbuster films, while the Telugu OTT market is also thriving. As a result, Pinkvilla Telugu was a natural next step for us as a leader in the entertainment space, with a massive regional audience base to cater to. As we expand our content expertise, we continue to build on our goal of bringing the most accessible, in-demand content to people in their preferred language, which has played a critical role in our monumental growth journey.”
Pinkvilla’s Chief Operating Officer, Mukul Kumar Sharma, added, “Pinkvilla Telugu is yet another step in our seamless expansion as the country’s number one force in Entertainment and Lifestyle coverage.” We have always been a first mover in the space, and this strategic move fits in with our efforts to capitalize on India’s massive digital boom, which has created tremendous potential for localized growth. Our goal is to meet the rapidly increasing demand for exclusive regional content – through our diverse language offerings – and to replicate the success we had with Hindi Rush.”
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