Mumbai, January 19, 2024: Senco Gold & Diamonds, the pan India jewellery retailer with a legacy of eight decades, has announced the launch of a special ‘SiyaRam Collection’ in honour of the Ram Mandir inauguration in Ayodha on January 22. This collection pays tribute to the enduring bond of devotion between Ram, Sita, Lakshman, and Hanuman, and celebrates the upcoming temple, set to be a beacon of cultural, spiritual, and social unity during the sacred “Pran Pratishtha” of Lord Ram.
The contemporary and meticulously crafted ‘SiyaRam Collection’ comprising beautiful pendants; necklaces; and earrings, pays homage to Ram as the ideal leader, Sita as the ideal wife, Lakshman as the ideal brother, and Hanuman as the ideal worshipper, embodying virtues that transcend time. Its intricate designs perfectly capture the grandeur of Ram Mandir, commemorating the legendary moment of Ram and Sita’s coronation, with their devoted companions Hanuman and Lakshman by their side. This innovative collection aims to celebrate this significant occasion and spread love, peace, and happiness to all who appreciate its beauty.
The exquisite designs SiyaRam Collection by Senco Gold & Diamonds’ skilled artisans also highlight the use of delicate nakashi craftsmanship, meenakari work, and intricately set diamonds. These features are incorporated to reflect the divine connection between Lord Ram, Sita, Lakshman, and Hanuman. Additionally, the temple designs, adorned with an antique polish, aim to add a sense of grandeur, symbolizing the eternal love and strength emanating from the epic story of Ramayana
Expressing his excitement about unveiling this thoughtful collection, Mr. Suvankar Sen, MD & CEO of Senco Gold& Diamonds, said, ‘The atmosphere of devotion to Lord Ram is palpable everywhere in anticipation of the Ram Mandir inauguration. Drawing inspiration from the magnificence of Ram Mandir, Ram Sita coronation, and the Dus Avatars, our SiyaRam Collection captures the essence of exemplary leadership, companionship, and devotion. Our intricately detailed jewelry pieces represent a unique fusion of traditional craftsmanship and symbolism, carrying profound meaning within the allegorical narrative of Ram and Sita. We are dedicated to this majestic embodiment of peace, love, and perfection and are optimistic that our loyal consumers will warmly embrace this collection.’
Mrs. Joita Sen, Director and Head of Marketing and Designs at Senco Gold & Diamonds added, ‘Ram Mandir paves the way for showing dedication of devotees all over the world. Our SiyaRam Collection is a perfect tribute to the personification of love, peace and perfection amongst Ram, Sita, Lakshman, and Hanuman. This collection exudes artistic brilliance and serves as a poignant reminder of the timeless values that shape our lives. We are very excited introducing it to our valued customers.’
