Senco Gold & Diamonds, one of the largest organized jewelry retailers in Eastern India (based on the number of stores), has introduced a new advertising campaign that is centered on weddings and features Kiara Advani, a Bollywood heartthrob.
The campaign honors the splendor and glitz of Indian weddings, which are known for being packed with culturally significant activities and good times. Senco Gold & Diamonds has also announced the launch of a new bridal jewelry collection that will be called the “Rajwada Vivaha Collection.” This collection will provide the bride-to-be with a glamorous and fashionable line of jewelry to wear on her wedding day.
Kiara Advani plays a never-before-seen dual role in the newly launched wedding campaign, depicting a beautiful bride on her wedding day who is having a debate with herself, wondering if she will be able to adjust to married life and be happy. The debate takes place on the bride’s wedding day.
However, as she puts on the exquisitely crafted jewelry, her self-doubt is gradually replaced by a newly discovered sense of confidence and belief in herself, and she gains the ability to win over everyone’s affection like a queen. The ‘Rajwada Vivaha Collection’ is brought to life by the unmistakable charisma of Kiara, and the campaign does an excellent job of capturing this power and bringing it to life.
The new Rajwada Vivaha Collection exemplifies nobility or grandeur with its exquisite work on filigree, ball and wire work, antiques, kundan, polki, meenakari, and diamonds. This collection was created using indigenous craftsmanship to create jewelry that encompasses the rich culture and heritage of India. Every Indian bride should feel like a queen as she enters her new phase of life, and the exquisitely handcrafted royal jewelry is meant to help her channel that feeling.
“The Rajwada Collection is inspired by the concept that every bride feels like a queen on her wedding day,” said Joita Sen, Director of Senco Gold & Diamonds, commenting on the occasion. “The Rajwada Collection is inspired by the concept that every bride feels like a queen on her wedding day.” The collection evokes a sense of regal splendor and boasts opulent, versatile designs that can be adapted to accommodate shoppers of any financial means. The regal collection was designed for the contemporary bride who is self-sufficient and knows what she wants while maintaining an appreciation for her heritage, the values of her family, and the connections she has with those closest to her. It is time for her to have the spotlight on her, as she is a person in her own right. Because of this, she is the queen of her life and family, and Rajwada celebrates the brides of today because of this fact.
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