Sennheiser India has leveraged the World Music Day 2022 with a brand universe-cum-crew approach by launching #InspiredbyMusic campaign on their digital platforms. The idea is to communicate that Music Inspires Everyone: It Connects Us!
Music is an universal language that everyone speaks. This is because music makes us feel, imagine and sometimes motivate us to do better.
Nothing is more fun than listening to some good music and getting your groove on! From the rhythmic drumming to happy humming; music has truly undeniable inspirational power. And That is why we’re all #InspiredByMusic, and how!
Keeping the same in mind, Sennheiser came up with an Idea to create collaborative reel with more than 12 top brands from different genres in India like MG Motor, Durex, Jimmy’s Cocktails and Costa Coffee dedicating the trending Music resonating with the brand. The quirky take on the Music day is truly what the social media audiences relate to these days.
To amplify the campaign narrative further Sennheiser also looked to facilitate a contest among the audience, persuading them to share how they are inspired by music, creating a post/ share a story via the collaborative sticker on their story and tag Sennheiser India by using the hashtag #InspiredbyMusicChallenge. The winner will get a chance to win the recently launched Momentum True Wireless 3 flagship product with outstanding sound quality, next generation Adaptive Noise Cancellation (ANC) and the ultimate personalized fit. The MOMENTUM True Wireless 3 transforms every listen with premium audio and effortless style.
P.S: We are also thrilled to share that Durex re-posted our reel on their Instagram handle; https://www.instagram.com/reel/CfD3oE4jOrS/?igshid=YmMyMTA2M2Y=
Instagram Reels:
- https://www.instagram.com/reel/CfD5iXll0MW/?igshid=YmMyMTA2M2Y=
- https://www.instagram.com/reel/CfD2nRAl2U9/?igshid=YmMyMTA2M2Y=
- https://www.instagram.com/reel/CfDqb-Gll51/?igshid=YmMyMTA2M2Y=
Contest Post Link: https://www.instagram.com/reel/Ce-i6QLFIZ5/?igshid=YmMyMTA2M2Y=
