In any business, one of the most exciting but crucial things to do is to set up an online store, because how would you even know how people would actually get to visit your website and buy from it? If you are new to this venture, you might not yet have bumped into the term SEO or Search Engine Optimisation. SEO is like a wayfinder for your online customers to your website, regardless of if they’ve heard of your business or not. We’re here to help you figure out what Impressive SEO services are, how it helps in your e-commerce business, and how it can help you grow your online business even with only a bit of knowledge about it.
What is SEO?
SEO, as we’ve mentioned, stands for Search Engine Optimisation. SEO makes sure that your website shows up on the first page of the search engine when people search for things related to your business even without paying for a click or ads.
What is e-commerce?
For those who do not know the word, e-commerce is the term for buying and selling things online. This blew up and started thriving during the pandemic, where the lockdown was inevitable, and people could not go out to buy the essentials.
Why Should You Care About SEO for Your Online Store?
There are a lot of big companies out there that have already made a reputation, and this is a huge roadblock to businesses that just started. With SEO in place, your online store won’t be a needle in a haystack but will be in line with these reputable companies, targeting the right people so they know where to find your business.
How to Optimise Your Online Store
Here are some strategies you can do as a business owner, even if you are not an expert in technology:
Understand what people are searching for. Here’s a question for you: What problem does your product solve? We are asking this because this is where you want to base the keywords that the SEO needs to help them find you. Luckily enough, there are already tools in set for you to find keywords faster and more accurately for your product.
Write clear and helpful product descriptions. Nowadays, especially with online shops, customers would buy stuff just because they find it nice and maybe convincing. People usually get enticed by a product when you give them a reason to. And this is where your writing skills come into the picture, because who doesn’t love a story as to why the product you’re selling is the best for their slow days or the perfect gift for someone they appreciate?
Make your website easy to use. Who doesn’t love a user-friendly and straightforward website? Slow-loading websites make people want to rethink the product they want to purchase and not let that happen to your store. FAQs and other contact details within a website are there for a reason, so don’t overthink your page, and compress your images and videos if you need to.
Optimise for mobile users. Laptops and tablets are super convenient for when you are on the go, but nothing beats the convenience that you have at the palm of your hands. Smartphones are becoming so efficient nowadays, it’s hard not to maximise it. To ensure that your customers are getting the best features in your store, make sure that your website is responsive to mobile use, readable, and loads lightning fast.
Get reviews and testimonials. Customers are happy to leave a review of your product, and even more so when you incentivize it by sending out discounts on the next purchase. While this is beneficial to them, it is also beneficial to your business, as positive feedback not only helps your SEO but also builds trust in people who are interested in your product.
Start a blog. You don’t need to be a writer to start a blog for your store; in fact, what you need to consider is showing your customers that you know what you’re selling and how your products can contribute to their daily lifestyle.
Link within your store. Internal links are like breadcrumbs, and we say this because they guide your customers through your website, making it easier for them to explore and navigate.
Use social media to attract visitors. You’ll know if your content is engaging enough if it gained organic traction over social media. Document everything, even the behind-the-scenes footage of your products, as this is a fun way of showing the workarounds of your business to the audience.
SEO is for anyone who wants their business to grow.
SEO takes time, but it is worth it—just keep in mind that you need not do everything at once and focus on keeping your website a favourite for customers all over the country!
**’The opinions expressed in the article are solely the author’s and don’t reflect the opinions or beliefs of the portal’**