The Setu India may be a health-tech startup that recently launches the #AankhonKaInsurance campaign. The ad film talks about how the screen hours in WFH scenarios are dangerous for private eyes and Setu Max Eye could be a perfect solution to safeguard the eyes from all the damaging lights coming from the digital screen.
In today’s time with maximum WFH setups, individuals are becoming exposed to the pc and mobile screens for excessive hours, not realizing the harmful long-term effect the blue light radiations from the screens wear on the eyes. Headache, strains, eyes with tears are all symbolizing this damage.
Quick solutions like splashing water or closing the eyes in-between the work are adopted but the possibilities of those short-term remedies to figure are slim. Also, having a boss who takes up all the work and offers you screen-free work-life can be next to impossible.
Nihaal Mariwala, Founder & CEO, Setu India, said, “Digitization has surely made our work a touch easy but at the identical, it’s increased our screen time which is leading to harmful effects on our eyes. Setu India Eye Max is that the one-stop solution to all or any attention issues because it prevents digital eye strain, fatigue, and soreness, giving a chance to succeed at work with no interruptions.”
“Since nourishment isn’t related to vision health but it’s a fact that nutrition based on the high-quality plants can help defend against the ills of blue light exposure in the eye. And because of all our horrible bosses, God knows that we need some protection. With this integrated communication campaign, across multiple media channels, we hope to bring this concept to the fore,” Mariwala said.
Yash Kulshertha and Anand Sen, National Creative Heads of Atom Network, said, “The work culture at many places is wrong and isn’t visiting change overnight. There are visiting be despotic and unreasonable bosses. While that changes, we wanted people to require care of their eye health in their own hands. We show the sad reality through the campaign and presented it funnily.
“Our vision is taken by the two, Biswapati and Vivek effortlessly. We hope through the #AankhonKaInsurance campaign every individual knows the long-term damage of the eye and share better equations,” they added.
The unique plant-based product Eye Max prevents digital eye strain, eye fatigue, and soreness – keeping them moisturized and robust for all those long working hours and overnighters. The merchandise is priced at Rs 1100 and is obtainable at their website also.
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