Godrej Consumer Products Limited (GCPL) has introduced Godrej Magic Bodywash, a ready-to-use body wash, a ready-to-mix body wash that costs Rs45 each pack to promote reuse and reduce wastage.
The corporation has promised 100 crores to be spent over the next three years on mass programs and initiatives promoting the message of an environmentally sensitive lifestyle, as well as social projects.
Shah Rukh Khan, an actor, has been chosen to represent the company as its brand ambassador. Khan will be a part of a widespread awareness campaign. Godrej Magic Bodywash, with its ready-to-mix packaging, is a solution to both environmental and consumer problems, according to the business.
Managing Director and CEO of Godrej Consumer Products Ltd. (GCPL), Sudhir Sitapati, commented on this event by stating ” Sustainability is a key component of our strategy. We are dedicated to producing incredible quality goods at reasonable prices. Our Magic powder-to-liquid handwash, which was introduced in 2018, is an excellent example of how we have decreased plastic, water consumption, and transportation expenses. We are providing them with a body wash that is as inexpensive as soap with the new Godrej Magic Bodywash, which costs just INR 45. All the while making sure it is both budget- and mother earth-friendly. Shah Rukh Khan has been named the face of Godrej Magic Bodywash, which we are happy to announce. To raise awareness about plastic, and the carbon footprint, and to improve the bathing experience for soap users, we invited a celebrity for this product.
“I think Godrej Magic and other trailblazing environmental inventions coming out of India with a green discount and not a green premium are the future,” he continued. We are committing INR 100 crore to be used over the following three years for mass awareness campaigns advocating the message of an environmentally friendly lifestyle in addition to social projects.
Shah Rukh Khan, an actor, commented on his selection as the body wash’s brand ambassador, “It’s a unique product designed thoughtfully to support an environmentally conscious lifestyle and is truly magic! It is a simple and practical concept that will lessen the use of plastic and energy. I am pleased to support it and believe that sustainability is a lifestyle choice that anyone can adopt in the simplest of ways.”
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