In an exclusive interaction, Shaily Mehrotra, CEO and Founder of Fixderma Group, talks about the brand’s quest and sketches how the Indian Skincare market is growing. Mehrotra talks about the Lotus Herbal partnership and summarizes the understandings behind Fixderma’s brand campaigns with Vaani Kapoor and Boman Irani.
Shaily has more than two decades of experience in sales and marketing. Her perception was to initiate a skincare solution that not only works on improving appearance but also shifts and enhances the path of skin functions. With her enthusiasm and commitment, she co-founded Fixderma Skincare and their superior range ‘FCL’ in 2008-09. Under her supervision, the brand has arisen as a Dermaceutic giant and ships to more than 35 countries.
We began our journey back in 2009 with a creative vision of skin health. We have more than 175 formulations that are formulated to enrich skin conditions and repair conditions like skin ageing, acne, dry skin, and hyperpigmentation. Our product range is in enormous demand in the market because of its beneficial results without any side impacts.
We are pleased to expand our association with Vaani Kapoor for our shadow SPF50 sunscreen as she exemplifies the spirit and ethos of Fixderma with her personality and energy. Our purpose is to boost the understanding amongst people that sunscreen is for everyone, however of gender or skin tone, and that they should constantly welcome their real selves and conserve their skin health.
The notion behind the #ByeByeDarkPatches campaign was to build awareness amongst customers about Acanthosis Nigricans which is a very familiar skin issue and tough to treat if it gets older. Greatly of the time, the condition is misunderstood as dirt or as not pursuing good hygiene due to scarcity of awareness and solutions are accepted accordingly.
This crisis is not constrained to just females but is equally prevalent in men as well. Therefore, Boman Irani was roped in as the brand ambassador as the veteran actor has built a niche for himself amongst the Indian TG with his extraordinary yet significant selection of roles as well his powerful yet relaxing personality.
The majority of our products are genderless. Our broad range of products comprises dermatologist-approved formulations of sunscreens, serums, face cleansers, acne care, hyperpigmentation & melasma solution, haircare solutions, body care, foot care, and masks.
The top preferences of 2022 are to specify awareness of hyperpigmentation and melasma amongst the TG, be the advice leader in the segment, and therefore broaden the consumer base for the exact. We expect everyone to receive sun protection. Melasma is another issue that is widely rejected in our nation. Our vision is to bring our audience conscious of the seriousness of this problem and start taking care of them on time and be in generous skin health.
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