~The collaboration marks the beginning of the ninth season of the ABB FIA Formula E World
Championship in Hyderabad, India~
India, February 13 th , 2023: Stoli Group, the world’s leading premium vodka and spirits producer, is
proud to announce its official partnership with Maserati MSG Racing ahead of the upcoming ninth
season of the ABB FIA Formula E World Championship.
This alliance is based on fundamental pillars of Responsible Drinking, and Sustainability. As a brand
Stoli Vodka is on a purpose-led mission to change the way people consume vodka, and to place the
brand firmly into the Formula E eco-system. The Season 9 partnership leverages a narrative to
empower customers to act and channel their thoughts to make the world a better place. The
collaboration with Maserati MSG Racing creates a platform for the development of impactful
sustainability messaging that is memorable, real, and believable.
Further to this association, Mr. Damian McKinney, Global CEO, Stoli Group commented, “We are
delivering one vision and one mission: to establish the most powerful and sustainable ultra-luxury
spirits and wines portfolio by 2025. To that end, we are thrilled to sponsor Maserati MSG Racing.
We are proud to have a partner that boldly matches our sustainability vision in innovative ways, and
on multiple fronts. While a successful sustainable journey can’t be achieved alone, together we can
make a lasting difference. Maserati MSG Racing and the Stoli Group are united in the pursuit of
excellence and not only want to be the best but strive to achieve the unachievable.”
The Maserati MSG Racing partnership with Stoli Group heralds an exciting new era for Formula E in
India. The racing event scheduled on February 11, 2023, at Hyderabad Street Track will be a great
opportunity for Indian fans to witness a unique blend of luxury and thrill.
James Rossiter, Team Principle, Maserati MSG Racing added, “We continue to be immensely proud
of our partnership with the Stoli Group. It’s no secret that our partners are an essential component
of our team – simply put, we couldn’t race without you. What sets us apart though, and makes our
team and our collaborations so special, is that we focus on partnerships with purpose. Together in
Season 8, we made a tangible impact by standing united. We showed what was possible when you
utilize your platform for good and people notice. Working with such committed and passionate
partners is a privilege and a joy for us and we look forward to many more successful seasons
together”.
The Stoli Group has a concrete and prolonged association with VBev in India, a dynamic company
facilitating the import, marketing, and sales of International Spirits, Wines, and Beers in India.
Mr. Sumedh Singh Mandla, CEO VBev India, said, “It gives us immense pleasure to represent the
Stoli Group in the Indian sub-continent and to be able to support an esteemed partnership with
Maserati MSG Racing in India. The Group has invested heavily in sustainability initiatives by
reducing its carbon footprint and its support for renewable energy sources. We at VBev support this
initiative and look forward to aiding the group’s vision in setting a new benchmark for ultra-
premium spirits in our region”.
To create further engagement around this association, VBev rolled out a campaign ‘Liberate Your
Martini’ with Stoli® Vodka across key cities in India and provided an opportunity for the
consumers to watch the Maserati MSG racing live.
