Sharekhan to crank up retail investor’s frenzy with discount broking Espresso
ShareKhan, an easy online trading platform has upgraded itself by targeting the new – age investor with a ‘pay when you profit’, pay when you earn, pricing model.
ShareKhan, an easy online trading platform has inaugurated a new separate entity known as Espresso, by handling the rush and urge in retail investor interest in stock markets. ShareKhan, an easy online trading platform, auxiliary part of BNP Paribas, an international banking group is a retail full broker-dealer, who deals with everything. During the middle of COVID lockdown, people from various companies started work from home and millions of millennials are implementing their strategies in stock trading.
According to the record from a data source from the Securities and Exchange Board of India (SEBI), between the month of March and July, a record of 4.09 million was opened in an account called Demat account. This includes about 80% of 5million new accounts had been opened in the year 2020. In June about 1 million and in July 1.1 million demat accounts were opened respectively. By the end of July, there had been a huge increase in the account and about 44.3 million accounts were opened in India. By the end of March, new-age investors with a high-risk appetite, taking bets on stocks, contributed to a 50% market value. ShareKhan’s, easy online trading platform readily innovative and providing the utmost target to the new- age investors with ‘pay when you profit’, pay when you earn, pricing model had been introduced.
ShareKhan, an easy online trading platform mentioned in a statement fundamentally that customers need to pay ₹20 for every order if there is a profit for intraday trades, (within the day) across segments. The brokerage writes off is only one side (Buy or Sell) of the order, either buy or sell. There is also a one-year premium subscription free for MoneyfFlix which has about more than 100 videos that have been investing and trading operations.
