National, 16 October 2024: Britannia Industries is bringing something exciting to your next online shopping experience! In a first-of-its-kind collaboration with Zepto, India’s fastest-growing consumer internet brand renowned for its quick delivery promise, Britannia has added a fun, interactive twist to shopping. Now, every time you add a Britannia product to your cart, you’ll hear the brand’s iconic ‘Ting Ting Ti-Ding.’
This is the first time a brand and a quick-commerce platform have integrated sound to create a haptic shopping experience. Britannia’s iconic sonic signature has been a part of Indian households for generations and this innovation allows Britannia to keep the brand close to its consumers at every step of their journey. Whether it’s a pack of Britannia Milk Bikis, Britannia Good Day or Britannia Gobbles cake, the iconic sonic signature is sure to add a bit of nostalgia to your shopping experience!
As online shopping becomes the preferred choice for many consumers, this collaboration with Zepto reflects Britannia’s commitment to bringing delight to consumers and delivering novel experiences in a simple yet meaningful way. The iconic sonic signature integration turns a regular shopping moment into something more engaging, making each purchase a little more memorable.
Amit Doshi, Chief Marketing Officer, Britannia Industries, said, “We are constantly exploring new ways to engage with our consumers and make their experience with Britannia a little more personal. Integrating our iconic sonic signature into the online shopping experience on Zepto is just one such initiative. Over the years, we’ve used ‘Ting Ting Ti-Ding’ in creative ways, whether it’s having celebrities voice it or even featuring it in print ads. It’s an iconic sonic signature that brings a smile to our consumers, and we’re always looking for new and surprising touchpoints to introduce it. This partnership with Zepto allows us to bring that familiar joy into the digital shopping space in an engaging, modern way that resonates with today’s consumers.”
“We’re thrilled to bring a touch of nostalgia and excitement to online shopping with Britannia’s iconic ‘Ting Ting Ti-Ding’ sonic signature and I thank our sellers for having enabled this. This first-of-its-kind sound integration makes every Britannia purchase on the Zepto platform more than just a transaction—it’s an experience. It’s about transforming everyday moments into something memorable, and Zepto is proud to collaborate with Britannia to make this innovation happen,” added Chandan Mendiratta, Chief Brand Officer, Zepto.
So, the next time you shop on Zepto, listen out for the sonic signature – a little sound of joy as you add Britannia products to your cart.
