ShopClues is a leading player in India when it comes to non-standard categories. The e-commerce website has launched its very first TV commercial that is conceptualized and produced by Enormous Brands. The commercial highlights the e-commerce portal’s value scheme of being the ultimate source for choosing numerous products at wholesale rates.
Lately, ShopClues launches its all new logo that reflects the online retailer’s strong market position with over 15 million visitors, 9 million products and over 75,000 merchants on its portal. Both ShopClues’ website and mobile application have been overhauled to render a great user interface and wonderful experience.
With all these enhancements, ShopClues is aiming to communicate its vision via the first ever creative ad campaign. Operating for around two and a half years, the online marketplace has managed to build an extensive business on its digital platform. The firm is taking efforts to go to the next logical step by launching a mass-media movement for a great consumer outreach.
The TV commercial of ShopClues created by Enormous Brands is led by ad-veteran Ashish Khazanchi and it features a vendor on the street carrying an outsized stack of goods on his head and yelling, “Wholesale ka Rate….tu kya lega Seth”. Hearing this, a man from a balcony calls him and takes a product from the stack. He says, “Saara wholesale ka market… theek aapke ghar tak…ek cheez bhi lo toh wholesale rate pe.” As he says this, the new ShopClues.com logo is displayed on the screen and is claimed to be the only e-retailer inIndiato deliver the widest range of products at wholesale rates without considering the number of products the consumers purchase.
This TVC will be launched across music channels, movie channels, Hindi news channels and youth entertainment channels. It will be further extended by implementing edits, content-related innovations to make the portal suitable for the new age customers across the country.
Regarding this move by ShopClues, its Co-Founder Radhika Ghai Aggarwal says that the firm established a formidable presence inIndiabefore revealing its market position. For this quarter, the portal is eyeing to reach a significant milestone and has come up with its first-ever brand campaign, revamping of desktop and mobile sites and a new logo among others. It was claimed that the ultimate goal of ShopClues campaign is to talk to the customers directly.
ShopClues.com- sab kuch wholesale rate pe advertisment
[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=_Op71BhDjEk[/youtube]
