The outbreak of the pandemic was an unexpected situation. A new digital campaign was introduced by the Axis Mutual fund which is named “ShuruaatSIPse”. The campaign wants to create an awareness of regular investment among customers, where the ability of risk-taking has changed since the outbreak.
The campaign spreads awareness among the investors about the advantages of SIPs (systematic investment plan), to reach the expectation of the financial goals of the investor. The campaign promotes that the SIP, is a method through which the investor can safeguard and multiply their money, as SIP is known to be flexible, disciplined approach, compounding potential and rupee cost averaging is an important aspect in investors investment portfolio.
The campaign wants to promote the message to the investors that they may face a difficult situation at any point in time and having a safe investment portfolio is of a greater benefit to them. To have a successful growth, it’s important to have a proper form of investment. Through the SIP technique, the investors can reduce the thought of “right market timing” and helps to prevent psychological partiality.
The campaign also states that people may face tough situations, and at one point they hope to achieve something bigger at some point in life, and for this purpose, investing in SIP can be a greater advantage as it is easy, flexible, and affordable.
MD and CEO of Axis AMC, Chandresh Kumar stated that to attain a new target, the process starts by taking the first pace which is by choosing the right path. To be financially strong, the first pace to be taken is to make sure of regular investment, although it may not be a huge pace. The pace level can be chosen by the investor according to their desire.
The main part that should be kept in the mind of the investor is to begin, stay concentrated, and try to change to a disciplined and orderly technique. The campaign wants to promote the benefits of using the SIP among the investors for beginning a safer and secure investment path.
To simplify the process, Axis mutual fund has transformed its mobile application by adding more features, wherein the investor can add different investment in the cart, and various new features, the an upgraded version of the app is accessible in the market.
Through this the investors can invest in UPI, Top-ups are made simpler and the investor can get NAV updates and account statements. The company has stated that starting from April 2020 investment made by using the app has increased to 30% every month.
