Signature Global launched a series of TVCs-themed ‘Kiraye se Azaadi’. We will see this new series of TVCs on all major news channels and as well as on all social media platforms. This real estate company’s signature global India Ltd has come up with a series of TVCs that focuses on the daily struggles of prospective homebuyers who live in rented houses.
The campaign is mainly focused on the content which will inspire homebuyers to get ‘kiraye se Azaadi’. Signature global reiterates its core competency of affordable buying with its new TVCs which include four short stories that target first tie home buyers. Signature global says each of these stories is inspired by an everyday struggle in the lives of tenants and they get these points across in a light-hearted manner. From this new TVC series first TV commercial named ‘babuji’ showcase how homeowners of home don’t allow their paying guest to make any changes in the rented house, even if they don’t allow tenants to put the nail on the wall and hang their father’s picture.
In this first ad, the family of three, two sons are sitting over a meal with their aged mother (Actress Farida) wherein the elder son has hold the picture of their late father while waiting for the younger son to finish his meal and hold their father’s picture. Jameel khan (Actor) has played role of son.
In the second Tv commercial name, ‘window’ showed that the landlord blocked entry into the home as there is showing midnight whereas a tenant’s boos keep him occupied till late in the office and the tenants try to climb up his house on the first floor of building with the help of his wife. The tenant’s role is portrayed by Amit Siyal (Actor) and Divya Dutta (Actor).
Pradeep Aggarwal, Chairman and whole-time Director of signature global India ltd. Talking about their new series of this TVCs, said, signature global reiterates its core competency of “affordable housing” through these short stories which focus to inspire first-time home buyers. Signature global showcased the daily life struggle of tenants who are often bagged by their landlords. They entertainingly showed these struggles. Pradeep Aggarwal, Chairman at signature global India ltd. Taking its tagline ‘Apna Ghar Tho Apna Hi Hota Hai’.
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