Through a compelling film, the campaign sheds light on everyday prejudice urging people to align their actions with the respect they advocate for the housekeeping sta.
Mumbai, 31 January 2025: SILA, a leading player in facility management and real estate services, has teamed up with Schbang to launch a ground-breaking campaign that challenges societal perceptions of housekeepers. This initiative encourages audiences to reflect on their behaviours and biases, driving home the importance of treating housekeeping staff with the dignity and respect they deserve.
Despite the societal acknowledgment of housekeepers’ contributions, genuine respect often remains superficial. SILA and Schbang’s campaign seeks to disrupt this cycle illuminating everyday hypocrisies and encouraging people to align their actions with their words.
The key component of this effort is a thought-provoking film ‘Sachh Hi Swachh Hai’ p together by Schbang. The narrative centers on a professional who, while fervently advocating for cleanliness workers in a work conference, unintentionally exposes his own prejudices at home. He is forced to consider his behaviour after having this epiphany, which results in the moving message:
“Swachh Banane Se Pehle Hume Sach Banna Hoga.”
The film emphasizes SILA’s continued commitment to transforming lives, as the compa has already trained and employed over 27,000 Facility Management professionals in 125 cities across India.
This campaign promotes a sense of shared responsibility that appeals to audiences of all ages and geographical locations across India. It encourages people to acknowledge the vital roles that housekeepers play in their everyday lives and to take concrete actions to give them the respect they have always deserved.
Mohammed Sadriwala – Group Creative Manager, Schbang expresses “The fi emphasizes that respect isn’t just about words; it’s about showing it through your actions. And to make that happen, we first need to be honest with ourselves about o behaviour.”
Rushabh Vora – Co-founder and Managing Director, SILA, says “Respecting those who maintain our spaces isn’t just a courtesy, it’s a responsibility. This film sheds light on simple yet overlooked truth: the dignity of work must transcend hierarchy. At SILA, we are committed to creating a culture where every effort is acknowledged, every contribution is celebrated, and the individuals behind the work are valued for the essential roles they play in shaping our daily lives.”
