Simer Motiani, the force behind Stellaratti Brand Consultants, exemplifies a journey marked by entrepreneurial zeal. Formerly an actress and model, Simer is one of the few actors to make a switch, transitioning from acting and modeling to emerge as an entrepreneur in the dynamic world of public relations and brand consulting.
Based on her experience in the entertainment industry, Simer identified the parallels between acting and public relations. Both disciplines hinge on engaging audiences, understanding market dynamics, and crafting narratives that resonate deeply. Simer leverages her proficiency in media dynamics, audience psychology, and networking to provide a unique advantage to Stellaratti’s clientele.
In 2018, Simer established Stellaratti as a trusted advisor and strategic partner dedicated to guiding clients through the competitive landscape of the premium and luxury marketplace. The firm is led by a dynamic and dedicated all-women team of ten. This distinctive assembly reflects Simer’s commitment to empowering women in the industry, distinguishing Stellaratti as the pioneer all-women PR team in the country. With expertise in media management, strategy, communication, and influencer management, the Stellaratti team integrates various facets of PR to produce high-impact campaigns that elevate brands and their leaders.
Stellaratti’s footprint extends across Mumbai and Goa, with a presence in the F&B, hospitality, and real estate sectors. Notable clients include Joshi House, antiSOCIAL Goa, Vianaar, and Olive Goa, among others. In addition to their strong presence in the North Goa restaurant PR scene, Stellaratti has played a pivotal role in amplifying PR efforts and achieving tangible outcomes for events like India Cocktail Week in Goa and The Little Flea in Mumbai.
In an era where traditional media holds sway, Stellaratti recognizes the shifting landscape towards content publishing and user-generated content. Backed by a robust network within the influencer community, the agency adeptly utilizes user-generated content, influencer marketing, and integrated communication strategies. Through strategic deployment across social media platforms, collaborative influencer partnerships, and storytelling methods, Stellaratti cultivates genuine audience engagement and nurtures long-lasting brand loyalty.
Simer envisions expanding Stellaratti’s footprint to cities like Delhi and Bangalore. Her plans also include venturing into the luxury segment, driven by a vision to craft immersive experiences that evoke emotions synonymous with luxury. As the industry continues to evolve, Stellaratti remains dedicated to delivering tailored, data-driven communications that resonate with stakeholders in an increasingly digital world.
