It’s miles starting to be female strength at the Tokyo Olympics 2020 – Mirabai Chanu, PV Sindhu, Lovlina Borgohain, the ladies cricket team…all have executed India immensely proud, with some high expectations coated up. the sort of mix of various sports activities augurs well for the sports sponsorship landscape, in which there are extra non-cricket stars who can power brands’ engagement.
PV Sindhu has emerged as a robust face for brands alongside her blazing overall performance on the court. winning a Bronze in the Tokyo Olympics 2020 and a Silver in the Rio Olympics 2016 makes Sindhu the only Indian female double Olympic medallist. This has accelerated her brand valuation, which according to Duff & Phelps’ celeb brand Valuation 2018 record stood at $21.6 million.
Even as she may still no longer be within the league of the lady film star endorsers along with Kareena Kapoor Khan, Deepika Padukone, Alia Bhat, and so on., Sindhu presently endorses 10 brands, which consist of Visa India, Stayfree, financial institution of Baroda, Bridgestone Tryes, Google India, PNB Metlife, amongst others. In 2019, Sindhu had signed a close to Rs 50 crore address Chinese language sports logo Li Ning.
What further makes Sindhu a super preference as a brand ambassador is her robust following throughout social media structures of over 7.5 million followers across FB, Instagram and Twitter. Bridgestone is one of the brands that has roped in Sindhu as a Brand Ambassador. Commenting o the brand’s association with the badminton participant, Deepak Gulati, CMO, Bridgestone India, stated, “whilst your brand ambassador makes records, it is certainly a moment of glory and pleasure.
Padma Vibhushan PV Sindhu’s file-breaking performances, lower back-to-back, at the Olympics will surely have a high-quality rub-off on Bridgestone’s visibility and brand remember. in the long run, it additionally depends upon how brands leverage the possibilities and enlarge the moment. He further stated, “PV Sindhu’s journey personifies persistence and overall performance, key attributes of Bridgestone Tyres as well. And that is wherein the alignment has helped us for its miles a completely unique state of affairs, where the personal attributes of a brand ambassador align with the attributes of the products and providing.
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