Britannia’s premium products gets their own Coffeeverse, for an engaging experience for the virtual reality aficionados
Platform link: Britannia Coffeeverse
National, 3rd October 2023: On International Coffee Day, Britannia, one of India’s most loved food & beverage brands, has ventured into the metaverse with the grand launch of ‘Britannia Coffeeverse’. This innovative digital odyssey, crafted by the creative team at Schbang, is set to redefine the virtual reality consumption experience by seamlessly integrating Britannia’s premium products, including Britannia Biscafe, Britannia Treat Croissant, Britannia Winkin’ Cow, Britannia Fudge It Brownie, and Britannia Good Day Chunkies.
As a brand, Britannia actively explores unique & engaging ways to connect with the younger generation. Today’s youth is attracted to phygital experiences, and that is one of the key reasons behind Britannia’s entry into the Metaverse. The Britannia Coffeeverse aims to provide the youth with a fresh and engaging experience, thereby encouraging their active participation in this digital realm.
Britannia Coffeeverse extends a warm invitation to coffee enthusiasts and adventurers to embark on a thrilling journey that spans five virtual coffee realms, all from the comfort of their screens. From the enchanting cafes of Italy to the bustling streets of New York, the aromatic landscapes of Vietnam, and the timeless traditions of Turkey, alongside an exploration of the captivating BiscafeLand, this metaverse adventure promises a sensory symphony like no other.
The Britannia Coffee Run – A Virtual Reality Treasure Hunt
As a part of the launch, Britannia presents the Britannia Coffee Run, an innovative virtual reality treasure hunt where participants decode clues to unearth hidden Britannia treasures within virtual landscapes inspired by four distinct coffee cultures. The art of solving challenges and unveiling hidden surprises allows participants exclusive rewards and hampers in the real world, elevating their engagement and excitement. But the excitement doesn’t end there – the first 1000 participants stand a chance to win fantastic vouchers, adding an extra layer of thrill to this exhilarating experience. Participants indulge in a delightful fusion of Britannia’s products that complement the coffee experience, creating an unforgettable coffee journey.
The Britannia Coffeeverse Experience
Participants are seamlessly transported into the heart of Britannia Coffeeverse with a single click. Upon arrival, they are invited to select their avatars, which lead them to the Coffeeverse Lounge, where they are greeted warmly by Rob, their guide and guardian throughout this extraordinary adventure. Participants follow a trail of intriguing clues on their journey through the diverse coffee worlds, each holding surprises of its own. As they successfully complete the coffee run, participants are redirected to a dedicated landing page. After providing their basic user details, they unlock their hard-earned rewards, intensifying the satisfaction of this exceptional voyage.
Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “Coffee as a beverage has been enjoying a growing fascination, especially amongst the youth nowadays. They love to consume ‘Phygital’ experiences, be it hanging out in cafes or dwelling in digital experiences on their personal devices. At Britannia, we are glad to offer our consumers across the country, a plethora of coffee accompaniments ranging from the Treat Croissant to Fudge It Brownie, Good Day Chunkies, Biscafe, a coffee based cracker to the thick Winkin’ Cow Cold Coffee. We wanted to extend these delectable treats in the form of a premium digital café experience for these coffee, virtual reality enthusiasts. This insight led us to launching the Britannia Coffeeverse, a global coffee adventure that enhances the experience of five premium products from our portfolio, in turn, creating a truly indulgent and unforgettable journey for today’s consumers. I’m thrilled to witness the convergence of technology, taste, and tradition in this metaverse adventure.”
He added, “Britannia is at the forefront of innovation, constantly pushing boundaries to create unforgettable experiences for our customers. Britannia Coffeeverse is a testament to our commitment to offering more than just products; it’s about delivering immersive and unique adventures that resonate with our audience’s passion for coffee and snacking exploration. This International Coffee Day, we look forward to sharing this thrilling experience with everyone as we continue to redefine the way the world savours coffee.”
Harshil Karia, Founder and MD, Schbang said, “It all started with the Britannia team and Schbang connecting the dots around how many products Britannia actually has that deliver a café like experience – the number pleasantly surprised us. We then thought about how we can create a unique experience that unites lovers of coffee – this Coffeeverse seemed like the right fit. And the experience is a wonderful one that we’d love for everyone to try. Right from the CGI ads to the already rave reviews we’re getting from gamers, we’re really happy with the output and Schbang is proud to be at the forefront of this exciting journey with Britannia.” I’d really like to especially thank ArtMeTech- our partners in the build out of this Coffeeverse.”
Experience the following zones in the Britannia ‘Coffeeverse’
BisCafe
Light and crisp, this innovative cracker from Britannia is literally coffee you can eat!
Winkin Cow
If you’re a sucker for iced coffee, Britannia’s Winkin Cow is the perfect brew for you! 😉
Good Day Chunkies
Recipe for a good day? Britannia’s Choco-chip Chunkies dunked in a steaming cup of coffee!
Treat Croissant
Have coffee with fluffy Britannia Treat Croissants …and get transported to the streets of Italy!
Fudge it Brownie
This soft & gooey Britannia brownie has gotta be your favourite snack to have with coffee!
Campaign Credits:
Britannia
Chief Marketing Officer: Amit Doshi
General Manager, Marketing: Siddharth Gupta
Digital Marketing Head: Dipti Sudhir
Lead, Digital Center of Excellence: Prabakaran Kandan
Category Manager: Smriti Rani
Product Manager: Sunny Detani
Schbang
Founder: Harshil Karia
Co-Founder and CEO: Akshay Gurnani
Executive Vice President, Brand Solutions: Aayush Vyas
Vice President, Brand Solutions: Chirag Shah
National Creative Director: Aditya Mehendale
Group Creative Manager: Rishabh Pande
Creative Lead: Pearl Alex
Senior Creative Strategist: Simran Kumar
Group Brand Solutions Manager: Grishma Shah
Brand Solutions Lead: Jay Desai
Senior Brand Solutions Strategist: Siddhi Shewale
Coffee Consultant: Bharat Singhal – Bili Hu Coffee
Tech Partner: ARtmeTech
